Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.
“This is not a reorganization that is forced upon a publisher. It’s a joint realization that if we join forces we can do more than by operating on our own.”
“Esta no es una reorganización que se le esté imponiendo a un editor. Es fruto de entender que uniendo fuerzas se puede hacer más que trabajando por nuestra propia cuenta”.
The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
Want a model for news innovation? Look to Scandinavia, where Schibsted is having more success building digital businesses than just about any of its peers. Next on its list: building a web-native TV experience.
In the second part of our series on European models of news industry innovation, Ken Doctor looks at a Norwegian media company that’s expanded far beyond national borders — and found revenue success with online classifieds.
“The real question at hand is whether artificial intelligence should have the same right that journalists and we all have: the right to read, the right to learn, the right to use information once known.”
Culpepper, Sophie. "A Norwegian newspaper’s “transparency portal” aims to anticipate and answer reader questions about reporting." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 7 Aug. 2023. Web. 23 Apr. 2024.
APA
Culpepper, S. (2023, Aug. 7). A Norwegian newspaper’s “transparency portal” aims to anticipate and answer reader questions about reporting. Nieman Journalism Lab. Retrieved April 23, 2024, from https://www.niemanlab.org/2023/08/a-norwegian-newspapers-transparency-portal-aims-to-anticipate-and-answer-reader-questions-about-reporting/
Chicago
Culpepper, Sophie. "A Norwegian newspaper’s “transparency portal” aims to anticipate and answer reader questions about reporting." Nieman Journalism Lab. Last modified August 7, 2023. Accessed April 23, 2024. https://www.niemanlab.org/2023/08/a-norwegian-newspapers-transparency-portal-aims-to-anticipate-and-answer-reader-questions-about-reporting/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2023/08/a-norwegian-newspapers-transparency-portal-aims-to-anticipate-and-answer-reader-questions-about-reporting/
| title = A Norwegian newspaper’s “transparency portal” aims to anticipate and answer reader questions about reporting
| last = Culpepper
| first = Sophie
| work = [[Nieman Journalism Lab]]
| date = 7 August 2023
| accessdate = 23 April 2024
| ref = {{harvid|Culpepper|2023}}
}}