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“I think risk aversion is the thing that’s killing our business right now.”
The “wall to wall” union would represent 50 staffers in departments across the nonprofit newsroom.
Frustration over a lack of transparency has been amplified by the newsroom’s status as “the gold standard of nonprofit journalism” and a role model other outlets have been encouraged to follow.
“What is being said in Austin may be different than what is being felt in Lufkin and in Lubbock.”
“People just want to learn a playbook. At the high level, it’s motivational, but at the grassroots level, it’s answering what do your proposals look like, what does your budget look like, how are you talking to donors and members.”
“It was a good sandbox to see if there’s a market for these sponsored content pieces, to see how we’d treat them in a design and workflow way, to see if there’s an appetite for people who would pay for it. Now, several years later, we realize we answered all those affirmatively.”
“This is not ProPublica Texas. This is a very different entity — a cobranded, co-managed operation that brings together the natural strengths of two different but compatible organizations.”
“Ultimately, our sustainability as a news organization will depend heavily on…fellow Texans who believe enough in our mission to invest in it.”
The reporter will be charged with forging relationships with readers and using their feedback to help drive The Texas Tribune’s coverage.
Goodbye, Texas Weekly. Hello, The Blast.