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Complicating the network: The year in social media research
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Articles by Amy Webb

Amy Webb is CEO and principal consultant for Webbmedia. She has spent more than 15 years working with digital media, founding several web-based companies and now advising various startups, retailers, government agencies and media organizations. She is a former reporter and writer for Newsweek and The Wall Street Journal.
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“Smart news organizations know that in 2015, the value of our attention will continue to eclipse the value of our clicks.”
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“Our interests are temporal, as is the news cycle. But those two don’t always align perfectly.”
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“A successful aggregation strategy must rely on editorial curation rather than algorithm alone. And it should dutifully credit those from whom an idea originated.”
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The digital strategist shares the big tech trends we can expect to emerge in the coming year.
December 22, 2010
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