“In our fixation on immediacy, we’re missing opportunities to tell a larger story through social means.”
“I’m not going to talk about Randy Smith.” “Not even what he’s like as a human?” “No.” nie.mn/Xumye0 
Articles by Amanda Zamora
December 19, 2012
December 12, 2012
The nonprofit’s ambitious effort got hundreds of readers to sift through television ad spending records. Here’s what they learned along the way.
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