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Articles by Cindy Royal

Cindy Royal is an associate professor in the School of Journalism and Mass Communication at Texas State University and a 2013-14 John S. Knight Journalism Fellow at Stanford. She completed Ph.D. studies in journalism and mass communication at the University of Texas in May 2005. At UT, she focused on the effects of the Internet on communication and culture. Her dissertation, entitled Gendered Spaces and Digital Discourse: Framing Women’s Relationship with the Internet, dealt with the ways women’s media and web sites represent women’s usage of the Internet. Prior to doctoral studies, she had a career in marketing at Compaq Computer (now part of Hewlett Packard) in Houston and NCR Corporation in Dayton. She has an MBA from the University of Richmond and a BS in business administration from the University of North Carolina.
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“In a dynamically changing environment, in which digital is a given, we can no longer support this lecturer-professor divide. Every hire a journalism program makes must be able to teach courses in the digital realm.”
“In 2016, media organizations and journalism schools will begin to comprehend and define product management and embrace it as a relevant and critical career path. Shouldn’t people in these roles be trained to have the storytelling, ethical, and legal mindset of a media professional?”
Journalism graduates need to be prepared to work intelligently on the platforms that will carry their work, according to the Texas State professor.
“We are just at the beginning of understanding what the digital media curriculum of the future will look like. But we can’t let the constraints of accreditation and untrained faculty slow us down.”