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Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media
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Articles by Eric Athas and Teresa Gorman

Eric Athas and Teresa Gorman are digital news specialists at NPR Digital Services in Boston.
An NPR Digital Services analysis of news stories at public radio stations found that fun and serious stories were shared on Facebook at roughly the same rate.
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.