On retweeting: How broadcasting someone else’s 140 characters helps make a new medium social
So you’re on Twitter. You know what a hashtag is; you can squeeze any message into 140 characters. You’re a veteran.
But do you know about the battle between the adapters and the preservers? Can you identify an “ego retweet” when you see one? Have you thought about the intellectual-property implications of the letters “RT”?
Three researchers — social media guru danah boyd, Cornell sociology grad student Scott Golder, and artist Gilad Lotan — have written an academic paper that hits on all those topics while examining an issue at the core of Twitter’s social nature: How and why do people retweet? Their draft, entitled “Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter” is available on boyd’s site and open to public commentary. “We’ve gotten numerous comments and emails from people who have enjoyed reading the paper,” Golder told me over email, “and many of them have shared their own personal reflections on retweeting.”
The authors examined a random sample of 720,000 tweets from between January 26 and June 13 and found that about three percent of all tweets are retweets — that is, they are primarily a repeat of another Twitter user’s message. “We are studying Twitter in a variety of contexts,” Golder said. “In particular, we are trying to initially simply map out what’s going on, document people’s practices and get an understanding of how people are actually using it and what they’re using it for.”
Here are some of their findings: Keep reading »

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