Articles by Mathew Ingram

Mathew Ingram is communities editor of The Globe and Mail, a daily newspaper in Toronto and one of Canada’s two national newspapers. He has been a business reporter, a stock-market columnist, an online technology writer, and a blogger for the Globe. His current role involves improving the way journalists interact with their readers. Email: mathew@mathewingram.com

Walking the walk on transparency

Openness and transparency and all of those wonderful attributes are easy to defend in the abstract, but the real test of our commitment to them comes when we try to implement them in a specific, real-world case. I found myself in that situation Thursday, after one of our web editors wrote a rather forceful post on our Books blog at globeandmail.com, a post that several other senior editors felt crossed a number of important boundaries in terms of professional behavior.

The post (which you can read in full at this blog, which grabbed a copy shortly after it appeared) was about search engine optimization or SEO, which we had just had an internal workshop about. The writer, our online Books editor, said he felt the workshop placed too much emphasis on writing what he believed to be boring headlines in order to please search “robots,” and he promised to only write boring headlines in the future. He also made a number of disparaging personal remarks about the man who gave the workshop, a respected journalism teacher.

After someone noticed the post, it was quickly removed. When I found out about it, I said that I was troubled by that response, and that I felt we should say something about why it was taken down — especially since at least one blogger and several people on Twitter had noticed it was no longer online. The initial response, however, was to not say anything about the removal, with the rationale — one that I have heard many times in the past — being that a response from us would simply give the incident legs. Read more

Mathew Ingram | Oct. 16, 2009 | 9 a.m.

Tags: , , , ,

Is transparency the new objectivity? 2 visions of journos on social media

By Mathew IngramSept. 28, 2009  /  9:58 a.m.  /  26 comments

Nothing brings home the clash of cultures between “new” and “old” media like the debates over social-media policies at mainstream publications like the New York Times and the Washington Post. Earlier this year, the Times was in the spotlight for its attempt to develop a policy on Twitter in the wake of some indiscreet twittering about internal staff meetings. Last week it was the Post’s turn: The paper introduced a new social media policy that restricts its staffers from posting their opinions on Twitter (or any other social network), after one of its managing editors posted his thoughts about certain political issues such as health care and Congressional term limits.

The editor in question, Raju Narisetti, appeared frustrated with the moves, saying: “For flagbearers of free speech, some newsroom execs have the weirdest double standards when it comes to censoring personal views.” He has since said that he agrees with the policy, however, and has cancelled his Twitter account. Other WaPo journalists mocked the changes, meanwhile, with media reporter Howard Kurtz saying that “Under new WP guidelines on tweeting, I will now hold forth only on the weather and dessert recipes.” Keep reading »

Micropayments for news: The holy grail or just a dangerous delusion?

By Mathew IngramSept. 21, 2009  /  1:35 p.m.  /  36 comments

No matter how many times people like Clay Shirky or Mike Masnick try to pop the bubble of faith around micropayments as a cure for what ails the newspaper industry (or even the media industry as a whole), another believer emerges to argue that a secure and extensible micropayment system is a big part of the answer. The latest to make an impassioned plea is Jeff Reifman, the co-founder of NewsCloud, a “community-driven news aggregator” funded by the Knight Foundation.

In a recent blog post, Reifman outlines why he believes that micropayments can solve the newspaper industry’s problems. His post is a response to one by Steve Outing at Editor & Publisher, which carried the somewhat argumentative title “Your News Content Is Worth Zero To Digital Consumers,” and argued that charging people for news isn’t going to work unless that news is highly targeted to a specific niche. (Google CEO Eric Schmidt made a similar point recently about why The Wall Street Journal has been able to charge, and Paul Graham echoes that point as well.) Keep reading »

Newspapers get the kind of communities they deserve

By Mathew IngramSept. 18, 2009  /  11 a.m.  /  33 comments

Since I became the first “communities editor” for The Globe and Mail newspaper in Toronto almost a year ago, I’ve spent a lot of time thinking about what makes for a good community — a healthy community — and what makes for a bad one. I’ve looked at every newspaper I can think of and tried to figure out what works and what doesn’t. I’ve looked at non-media communities like Metafilter and Slashdot and even (so help me) 4chan. I’ve looked at research into real-world communities and how they evolve, and why some thrive and some die out.

There are all sorts of manifestations of community on news sites — blogs, wikis, etc. — but one of the most fundamental elements of community is reader comments. Some media outlets only allow comments on certain stories; some pre-moderate, while others wait for readers to flag unpleasant comments and then remove them. Some sites do the moderating themselves; others outsource to companies like ICUC in Winnipeg. But everyone sees the value of comments, right? Wrong.

The reality is that — as Alfred Hermida of the University of British Columbia journalism school writes at MediaShift — many newspapers still see comments as some kind of necessary evil: a bone tossed to readers to help drive traffic, but something that produces little else of value. Hermida writes about research presented at the recent Future of Journalism ‘09 conference in Wales (where he presented his “Twitter as ambient journalism” paper) that said most journalists see comments as containing very little news — and mainly view them as a nuisance.

As Mike Masnick at Techdirt points out in a recent post, this kind of attitude is revealing. Keep reading »

Was the NYT wrong to conceal David Rohde’s kidnapping? Yes.

By Mathew IngramJuly 1, 2009  /  7:30 a.m.  /  35 comments

It’s been more than a week since New York Times reporter David Rohde escaped from his captors in Pakistan, so maybe now is a good time to try and look dispassionately at the massive coverup that prevented news of his kidnapping from being reported for more than six months — a coverup that included not just 40 or so mainstream media outlets but Wikipedia as well, with the personal help of founder Jimmy Wales. Raising such ethical issues seemed somewhat crass in the days following his miraculous escape (although that didn’t stop some observers, including Kelly McBride of the Poynter Institute, from being early critics of the coverup). But those issues deserve to be talked about in more detail.

For the record, I don’t know David Rohde. From all accounts, he is a wonderful friend and colleague, not to mention an excellent reporter who has a great deal of experience working in troubled areas. All of which is — I would argue — completely irrelevant to the issue at hand, namely whether the New York Times and its senior management were right to conceal evidence of his kidnapping, and whether the editors at dozens of other outlets were right to go along with this plan.

I would argue that they were not, and that if anything the coverup has made things harder not just for future kidnapping victims such as Rohde, but for newspapers and other mainstream media outlets as a whole.

Keep reading »

Chris Brogan’s vision of a new media entity

Chris Brogan isn’t — and as far as I know has never been — a journalist. He’s a new-media marketing consultant and the founder of Podcamp (his bio is here). When I saw that he had written a blog post about what a “new media” company of the future might look like, I confess that I was expecting something with a focus primarily on marketing (perhaps that was unfair, but there it is). What Chris came up with, however, is very similar to what I see when I think about the future of the online media business — a business that takes advantage of what the online world allows, rather than treating it as an afterthought. Among other things, Chris says such an entity would realize that:

  • Stories are points in time [and] don’t end at publication.
  • Curators and editors rule, and creators aren’t necessarily on staff.
  • Media cannot stick to one form. Text, photos, video, music, audio, animation, etc.
  • Everything must be portable and mobile-ready.
  • Everything must have collaborative opportunities.
  • Advertising cannot be the primary method of revenue.

Be sure to read the whole thing. A good debate is already emerging in the comments.

Mathew Ingram | May 25, 2009 | 10:33 a.m.

Tags: , ,

The golden age of computer-assisted reporting is at hand

By Mathew IngramMay 20, 2009  /  11:14 p.m.  /  21 comments

Computer-assisted reporting or CAR has been around, well — ever since there were computers. Even when I was in journalism school (which was longer ago than I care to remember), we learned about databases we could search, etc. But the explosion of Web-based tools and ways of sifting through and sharing data has created something approaching a revolution, and the potential benefits for journalism are only just beginning to reveal themselves. If this movement has a patron saint, it is probably Adrian Holovaty, who gained renown for creating the amazing Chicagocrime.org — one of the first Google Maps mashups — and then worked on data-driven features at the Washington Post, followed by his fellowship-financed Everyblock, which aggregates local data about an area.

Another recent example of how data can drive reporting, and how Web-based tools can extend and enhance that reporting, comes from several British newspapers — primarily The Guardian — and their coverage of an emerging expense scandal involving British politicians. One of the really interesting things that The Guardian has done is to publish all of the expense info they have through a laboriously detailed and publicly accessible Google spreadsheet. As Paul Bradshaw points out at the Online Journalism Blog, this structure actually allows reporters (or in fact anyone who is interested in the info) to extract useful data simply by changing the URL. Someone has even created a page where you can run queries on the database with a simple click.

Keep reading »

Newspapers and rules on Twitter

By Mathew IngramMay 14, 2009  /  11:08 p.m.  /  12 comments

This is an update to a recent post about the Wall Street Journal and its policies on Twitter use by its staff. In that post, I essentially agreed with a post by Jeff Jarvis in which he argued that the WSJ policy “missed the point” of social media in general by trying to lock down the behaviour of reporters too much — by restricting them from discussing their stories, being too personal, etc.

Both Steve Buttry of Gazette Communications, in a post at his personal blog and Gina Chen at Save The Media agreed with Jarvis as well, saying the rules were too restrictive and that the newspaper was in danger of missing out on much of the value of social media. Similar thoughts were posted by Pat Thornton at BeatBlogging.org.

Pat also quotes a Twitter post from John Robinson (editor of the News & Record in Greensboro, North Carolina) that also caught my eye, in which he said:

Twitter rules: I trust the staff to report the news. Shouldn’t I trust them enough to tweet? Is twitter that much harder than reporting?

Bill Keller, the executive editor of the New York Times (who recently joined Twitter himself) put it very similarly in a quote he gave to Editor & Publisher magazine:

“I have asked people to use common sense and respect the workplace and assume whatever they tweet will be tied to the paper. Even when they are tweeting personal information to their followers, they are still representing the New York Times.”

As both the Editor & Publisher piece and this piece in the New York Observer make clear, there has been a bit of controversy within the NYT about tweets that staffers (including @jenny8lee and @michaelluo) were making during a strategy briefing at the paper. I wondered at the time whether what they were broadcasting was an internal meeting or not, but assumed it was not. As it turns out, some editors were of the opinion that posting such things to Twitter should always be out of the question, and that even posting positive things from the newsroom shouldn’t be done by Times reporters.

Keep reading »

WSJ’s Twitter rules: too restrictive

Staffers at the Wall Street Journal recently received an updated corporate conduct policy, including sections on how to behave when using social networks such as Twitter and Facebook. The response to the new rules of engagement, however, has been far from positive so far, with Jeff Jarvis saying the Journal was guilty of “missing the point.” Jarvis says the new rules don’t allow reporters to “make their reporting collaborative,” and that one of the benefits of such social networks is that they “provide the opportunity for reporters and editors to come out from behind the institutional voice of the paper … and to become human.”

The need to have a conduct policy is a reality for major newspapers, and it makes sense to deal with new areas such as Twitter and Facebook — the paper I work for is developing a similar policy. But I have to agree with Jeff about the Journal’s restrictions on reporter behaviour. Obviously, a newspaper doesn’t want to give away the store and tell everyone what stories it is working on, or tip its hand in a variety of other ways, and probably doesn’t want to go into detail about how certain stories emerged (especially if it was a fortuitous accident). But Jarvis is right that talking about stories that are under way can also have tremendous benefits.

The biggest point, however, is that Twitter is inherently personal — that’s why people use it, and why they enjoy it and become loyal to those they follow. The idea that you can maintain a strict division between the personal and professional just doesn’t jibe with the way social networks (or human beings) operate. Naturally, a newspaper like the Journal doesn’t want its reporters discussing every detail of their personal lives on Twitter, and no one would argue with that. A little taste of the personal can have a tremendous impact, however, and can build loyalty with readers. Media outlets like the Journal ignore that at their peril. Steve Buttry of Gazette Communications in Iowa has a good take on the new rules as well.

Mathew Ingram | May 13, 2009 | 11:39 p.m.

Tags: , ,

New York Times launches Times Wire

In what seems to be a never-ending series of experiments with different ways of displaying the news — including open APIs and the new Times Reader 2.0 AIR app — the New York Times has launched what it is calling Times Wire, a feature that displays the most recent headlines from the paper in a “river of news” style. Readers can choose either “All News” or a customized “My News” feed that lets them pick categories such as business, arts, and sports. (There’s also a dedicated Business and Technology view.)

If this seems familiar, it’s because Dave Winer — the programming guru who helped develop the original RSS syndication standard (something The New York Times was an early supporter of) — came up with something very similar years ago: a stripped-down view of the paper, similar to an RSS feed. The NYT’s newest service apparently went live at some point on Monday night — I found it thanks to a tweet from Frederic Lardinois, a writer for ReadWriteWeb — and is due to be launched officially on Tuesday.

[One other note: If the idea of a "river of news" seems familiar, you can thank Twitter — which has done more to popularize the concept of a constantly flowing stream of information, complete with "permission" to dip in or out at any time. —Josh]

Mathew Ingram | May 11, 2009 | 11 p.m.

Tags: , , , , , ,

The benefits of a live-blog: news, discussion and “crowd-sourcing”

By Mathew IngramApril 30, 2009  /  8:55 a.m.  /  11 comments

Like a lot of newspapers and media outlets, the paper I work for in Canada — the Globe and Mail — has been experimenting a lot with a great live-blogging and live-discussion tool called Cover It Live. The software comes from a company located in Toronto, but is being used by everyone from Newsweek and Yahoo to Vanity Fair and the Austin Statesman-Review. We’ve hosted live discussion/news stories involving the Obama inauguration, the NHL hockey trade deadline, federal communication hearings and even a shooting in a Toronto subway station.

One of the big benefits of the software is that it allows you to do so much within the app itself, which is embedded in a story page as a widget via javascript. You can post photos right in the stream, embed video clips and do instant polls — and integrated into all that are comments from readers. You can also pull comments from Twitter, either by approving individual users or by pulling in tweets that use a specific hashtag or keyword related to the topic. The editor or “producer” can see all the comments and moderate them, and the live blog can be archived and replayed.

For large public events such as the Obama inauguration (or the Oscars), there is a very powerful desire to interact with other people who are watching the same event, and Cover It Live makes that very easy and appealing. News updates are interspersed with user comments in a very natural way, and reporters and editors can respond easily. For events such as the NHL trade deadline, several readers asked specific questions of the reporters and columnists who took part, and got answers within minutes — something that simply doesn’t happen with traditional newspaper stories, even online.

Keep reading »

Blogs: One person’s curation is another person’s scraping

By Mathew IngramApril 22, 2009  /  10:56 p.m.  /  21 comments

Curation has become a popular term in media circles, in the sense of a human editor who filters and selects content, and then packages it and delivers it to readers in some way. Many people (including me) believe that, in an era when information sources are exploding online, aggregation and curation of some kind is about the only service left that people might be willing to pay for. That’s why it’s been interesting to watch one prominent website — All Things Digital, the online blog property that is owned by the Wall Street Journal, but run as a separate entity by Kara Swisher and Walt Mossberg — wrestling with how to handle that kind of aggregation, amid criticism from some prominent bloggers that it has been doing it wrong.

As described by Andy “Waxy” Baio in an excellently reported roundup of the brouhaha, the fuss seemed to start with comments from Wall Street Journal editor Robert Thompson about how Google and other aggregators of news are “parasites” in the intestines of the Internet, because they republish the content of others and then make money from it. Pretty soon, some bloggers were pointing out that All Things Digital did exactly the same thing in a section called Voices — namely, published long excerpts from a variety of prominent bloggers, displayed in exactly the same way as the rest of the site’s content, and surrounded by ads.

Josh Schachter, founder of Delicious, noted this behaviour in a Twitter message, and Metafilter founder Matt Haughey said that “apparently The Wall Street Journal’s All Things D does a reblogging thing. I sure wish they asked me first though. That’s a hell of a lot of ads on my ‘excerpt’.” Merlin Mann, who blogs at 43folders, said on Twitter that “republishing online work without consent and wrapping it in ads is often called ‘feed scraping.’ At AllThingsD, it’s called ‘a compliment.”

Keep reading »

Papers: more creativity please

By Mathew IngramApril 20, 2009  /  11:15 p.m.  /  30 comments

As many people probably know by now, Google came out with another of its Google Labs features on Monday: a Google News timeline view, which gives users the ability to see and scroll through headlines, photos and news excerpts by day/week/month/year. The sources of this data can also be customized to include not just traditional news sources but also Wikipedia, sports scores, blogs, etc. It’s a fascinating way of interpreting the news — not something that is likely going to replace a regular old Google News headline view, but an additional way of looking at things.

One question kept nagging at me as I was looking at this latest Google effort at delivering the news, and that was: Why couldn’t a news organization have done this? (I’m not the only one to wonder this). Why not a newspaper, or even a collective like Associated Press (which seems to prefer threats to creativity)? Isn’t delivering the news in creative and interesting ways that appeal to readers what we are supposed to be doing? Apparently not. Even the most progressive of newspaper sites still looks very much like a traditional newspaper — not that there’s anything wrong with that, of course. But is it too much to ask for a little variety? Why not have some alternative display possibilities available? Who knows, it might even con some people into reading more.

Keep reading »

Google helps newspapers — period.

By Mathew IngramApril 19, 2009  /  11:17 p.m.  /  13 comments

As the newspaper industry has grown weaker and weaker, there has been a steady stream of articles and blog posts blaming Google for some or all of this decline. I’m not going to link to them all, because there are simply too many, and they are easy enough to find. The standard allegation is that the search engine, and other similar engines such as Yahoo and MSN, hijack readers by aggregating content, and then monetize those eyeballs by posting ads near the content. Newspapers get traffic, but Google critics argue that this traffic is essentially worthless — or at least can’t make up for the value that Google has siphoned off.

One of the most recent articles to take this tack appeared in the Guardian and quoted Sly Bailey, the chief executive office of newspaper publisher Trinity Mirror. Among other things, Ms. Bailey said that:

“By creating gargantuan national newspaper websites designed to harness users by the tens of millions, by performing well on search engines like Google, we have eroded the value of news. News has become ubiquitous. Completely commoditised. Without value to anyone.”

This argument is almost too absurd to be taken seriously. In a nutshell, Ms. Bailey is claiming that by expanding their readership and making it easier for people to find their content, newspapers have shot themselves in the foot, and should do their best to avoid being found by new readers. It’s particularly ironic that the Mirror CEO is making these comments in a story in The Guardian, which has built up an impressive readership outside the UK thanks to its excellent content.

Keep reading »

What Ashton Kutcher can teach us about the evolution of media

By Mathew IngramApril 17, 2009  /  11:48 p.m.  /  16 comments

kutcher

The standard response from many people on Twitter this week to the news that Ashton Kutcher wanted to get a million followers was thinly veiled (or not-so-thinly veiled) disgust. Long-time Twitter fans were outraged that anyone — let alone a two-bit TV actor — would be so blatantly egotistical, and trivialize such a great social-media tool in that way, just so he could get on the Oprah show. Shane Richmond said that it wasn’t clear who was the bigger “Twitter tool,” Ashton or Oprah. All of these comments, of course, ignored the fact that Kutcher was using his campaign to raise money for malaria relief efforts, and has in fact raised a total of almost $1-million, according to a recent tweet.

So Ashton is more or less using Twitter as the 21st-century version of Jerry Lewis’s telethon for muscular dystrophy. That isn’t the interesting thing about his use of the social network, at least as far as I’m concerned. Far from being just an egotist who wants to take advantage of a medium to promote himself — although there could well be an aspect of grandstanding to it, as there is for many people — it seems clear that the actor has thought fairly seriously about the implications of Twitter from a media-industry standpoint (my friend Andrew Cherwenka seems to agree). And as a celebrity who is in the public eye almost all the time, he also has a somewhat unique take on the media industry and how it is being transformed.

Keep reading »