Mandy Velez | Nieman Journalism Lab

Articles by Mandy Velez

Mandy Velez is editorial director of Revelist, a site targeting millennial women launching in early 2016.

“Social and audience teams share similar goals, but in 2019, I see the two merging in order to accomplish them. And quite frankly, I think it’s long overdue: Social will not just be about running accounts, but reaching audiences.”

texting is lit rn, fam

“It’s the best of both worlds: Outlets can choose what type of content they want to share — video, text, image — and who they want to share it with. And users feel like they’re getting exactly the kind of info they want, in the place where they’re making most of their daily interactions.”

The audience is the source and the story

“People who normally wouldn’t tell their stories will now have their own audience, who will continue to serve as a ‘newsworthy’ litmus test.”

Women get treated as equal consumers of news

“These are issues that women, as human beings, care about and now don’t have to click out of their favorite gender-focused site to find.”