Matt Waite is an instructor at the University of Nebraska and works with news organization under the brand Hot Type Consulting. He was the news technologist at the St. Petersburg Times, where he was the principal developer of Politifact, which won the Pulitzer Prize.
“Think it’s hard to adapt your content to mobile, tablet, and desktop? Just wait until you have to ask how this will also look on the smart TV. Or the refrigerator door. Or on the bathroom mirror.”