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Articles by Raju Narisetti

Raju Narisetti is senior vice president for strategy at News Corp.
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“20/20 is good as hindsight goes, but if 2020 is your target for major change, you are in deep trouble.”
bahrain-press-freedom-ap
Modeled on a successful program for protecting scholars threatened by their regimes, a similar project for journalists could help advance security for reporters working under conditions of limited press freedom.
Barton Gellman
The Pulitzers cause a stir in newsrooms one Monday a year. Could they be structured to promote the value of good journalism the other 364 days a year?
elephant-in-the-room
The senior vice president of strategy at News Corp has some ideas about how to determine how outlets are really managing the disruption of their businesses — and newsrooms.
raju-narisetti
“The privileged status a newsroom enjoys ought to come with accountability and a responsibility to help sustain both journalism and the business of journalism.”
raju-narisetti
“Media companies should stop ceding the relationship between their readers and advertising to third parties and agencies.”
What to read next
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
889A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
448This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
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