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News n00bs: The quest for new audiences has taken The Washington Post to the streaming platform Twitch
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Articles by Shan Wang

Shan Wang is a staff writer at the Lab. She previously worked in editorial at Harvard University Press, and has reported for Boston.com and the New England Center for Investigative Reporting. One of the first news stories she ever wrote was about Muggle Quidditch for The Harvard Crimson. She grew up in Connecticut and Massachusetts, and is a Ray Allen devotee.
@shansquared
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Plus: WeChat now has 1.04 billion monthly active users, shortform video is booming, and a few other significant numbers out of a recent report on the state of the Chinese internet landscape.
On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
Power to the people (who hate talking on phones).
“What I’m trying to figure out is, what are the proxies for deeper engagement — what are the proxies for repeated use and habituation in a place like this?…Readers are not going to read 100 Australia stories. So what’s the right mix?”
“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”
In both the U.S. and China, more people say they’ll watch matches via live video online than via terrestrial, cable, or satellite television.
“Is it a tech story? Is it a business and tech or policy and politics story, is it a cultural story? Well, it’s actually all the above: The impact of technology on the cognitive, economic, and political ways we live is quite transformative.”