Twitter  BuzzFeed's app drives less than five percent of its mobile traffic, but its new app isn't about changing that nie.mn/WP2VP5  
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Articles by Tim Windsor

Tim Windsor is vice president of digital strategy at Lincoln Financial Media. Previously he was editorial director – south, for Patch.com, and director of digital strategy for The Johns Hopkins University. Until 2008, he led Baltimore Sun Interactive, where he was vice president and general manager. He was with The Sun’s interactive division at its launch in 1996. Email: timwindsor@gmail.com