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AP’s online strategy

An internal Associated Press document labeled, “AP CONFIDENTIAL — NOT FOR DISTRIBUTION,” offered new details about the consortium’s strategy for online distribution. We examined various parts of the plan, from search engine optimization to copyright enforcement, in a series of posts based on the document, an hourlong interview with the AP’s general counsel, and other reporting.

Two months later, a recording of Tom Curley, the AP’s CEO, speaking in Hong Kong added further context. It revealed plans for a partnership with Microsoft and shed light on the AP’s precarious negotiations with Google.

August 12, 2009
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