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Little Magazines

They punch above their weight in reach and influence. What’s it like to run a little online magazine in 2014?

They punch above their weight in reach and influence. What’s it like to run a little online magazine in 2014?
A look at how n+1, celebrating its tenth anniversary this year, built its reputation and maintains its business.
For Bhaskar Sunkara, the success of Jacobin as a magazine is an unlikely means to a political end.
With a brand new website, The Baffler seeks the audience and impact it missed the first time around.
For New Inquiry publisher Rachel Rosenfelt, building cultural significance was easy — building a sustainable business is the hard part.
“I hear the argument, Oh, these poor little magazines with their tiny readerships, if only people appreciated them more. It’s partly true. But the bigger side of that is, well, if only you knew how to read a budget. If only you actually knew anything about publishing.”
“We were able to build a pretty tremendous amount based on a shoestring, but now we’re just getting a little more reactive to the realities of a shoestring business.”