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Windy Citizen was a Chicago-based local news site that used crowd curation to determine its lead stories. It was founded in 2008 and shut down in 2012.
Windy Citizen relied on user submissions for its content. It used a Digg-like mechanism for determining stories’ popularity, asking users — whose identity on the site was tied to their social networking accounts — to vote stories up or down. The site’s front page consisted of the most popular posts on the site at any given moment. At one point, Windy Citizen had about 100,000 unique monthly users.
In 2010, Flora won a $250,000 Knight News Challenge grant to develop NowSpots, an experiment in real-time advertising that works by syndicating social media-based messages from sponsors. Flora experimented with the advertising on the Windy Citizen site, and the site remained operational after Windy Citizen’s closing.
BuzzFeed is a news and entertainment website that mixes original reporting, user-generated work, and aggregation. The site is driven by social media as a source for finding what material is likely to become popular, and finding the best online channels on which to distribute it. BuzzFeed was founded in 2006 by Jonah Peretti, a co-founder…