What are we missing? Is there a key link we skipped, or a part of the story we got wrong?
Let us know — we’re counting on you to help Encyclo get better.
Outside.in is a company that aggregates and maps hyperlocal news. It was purchased by AOL in March 2011, reportedly for something under $10 million, so that its technology could be merged into the local site network Patch.
The company is based in Brooklyn and was launched in 2006 by Steven Berlin Johnson, Cory Forsyth, and John Geraci around an idea that local news should be organized spatially, and first and foremost by neighborhood. It went live a year later.
Outside.in publishes no original content, but instead aggregates local articles and blog posts based on their geographical cues.
The company licenses its feeds to larger news sites such as CNN.com, NBC Local Media, The Washington Post, and McClatchy newspapers. In 2009, it launched a platform allowing publishers to create and edit their own neighborhood-level pages of aggregated news, which more than 100 media companies have used. In 2010, it announced a partnership with the Journal Register Company to create a hyperlocal news and ad portal in Philadelphia. Outside.in’s CEO, Mark Josephson, has said the site “exists to drive traffic to and support local media sites.”
Outside.in raised more than $14 million in funding as an independent company, including investment from CNN. It charges publishers to use its service, though most of its revenue comes from advertising.
The Corporation for Public Broadcasting is an organization that distributes the federal government’s money to public media organizations. Founded in 1967, CPB is the main funding source for more than 1,000 public radio and television stations. Its funding supports well-known PBS, NPR, and PRI shows, including PBS NewsHour, Frontline, All Things Considered, and Marketplace. CPB…