about  /   archives  /   contact  /   subscribe  /   twitter    
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
animalpolitico.com
Primary Twitter:
@pajaropolitico

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

Animal Político is a political news and aggregation website from México.

Founded in October 2009, it first started as the Twitter account of a fictional character (Pájaro Político or Political Bird) curating content from international news organizations, breaking news, publishing scoops and even doing interviews in 140 characters. Pájaro Político was the first Mexican media outlet that conducted a live interview via Twitter.

“We defined our approach as ‘social-first’. We wanted to create a community,”  says Daniel Eilemberg, one of the site’s founders. Since it started, Pájaro Político used humor and  a very conversational tone to engaged with its followers in a very active interaction.  As a result, the audience following grew rapidly.

One year later, in November 2010, Animal Político was born as a web-only media organization. Four investors with experience in the publishing industry decided to fund the all-digital project, modeling it after sites like Politico and The Huffington Post.

Eilemberg and his business partners had work experience with political coverage. They were behind Poder (Power, in English), a successful magazine devoted to cover heads of State, bankers, presidential candidates, and tycoons. The publication had 7 editions (México, Colombia, Venezuela, Perú, Chile and one for the hispanic market in the U.S.) when it was sold in 2008, just before the economic crisis erupted.

Therefore, the investors backing Animal Político took their time to decide when was a good moment (business-wise) to launch the project. Now, the site is 18 months-old and for the first time it is close to breaking even. Ad revenue is growing and Animal Político is planning to diversify the ways to make money. On the editorial side, they are planning to try syndication of their content and organizing events around the topics the site covers.

On the editorial side, the outcome has been very positive so far. In May 2012, two months after the presidential election in México, the site drew 1.167.000 unique visitors. That’s high season for a site like Animal Político, but its editors hope the readership keeps growing after a new president gets elected.

Animal Político is owned by Elephant Publishing LLC and Printed Matter LLC, both companies based in the U.S. Its newsroom is located in Mexico City.

 

 

 

Recent Nieman Lab coverage:
Oct. 20, 2017 / Ricardo Bilton
A big week for tech blowback: Regulation, broken promises, and Facebook victimhood — The bloom has come off the rose for the big tech companies. The last few weeks have not been good to the likes of Facebook, Google, and Twitter, which are taking increasing heat for their unwillingness — or inability ...
Oct. 20, 2017 / Laura Hazard Owen
The Honest Ads Act would force Internet companies to change their disclosure practices by January 2018 — A bill to make Internet companies reveal who is paying for ads. U.S. Senators Amy Klobuchar (D-MN), Mark Warner (D-VA), and John McCain (R-AZ) on Thursday announced the Honest Ads Act, which aims to increase the transpar...
Oct. 19, 2017 / Adrienne LaFrance
From Nieman Reports: The powers and perils of news personalization — It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the World Trade Center as well as a third plane into the Pentagon and another into...
Oct. 19, 2017 / Ramsey Tesdell
In the Arab media world, politics is in the spotlight. This site is breaking the mold by using music as its lens — A burgeoning music scene and the political revolutions of 2011 in the Arab world created the perfect opening for better music writing. In the online space, the entire genre of music was largely unexplored, with very few ...
Oct. 19, 2017 / Laura Hazard Owen
There is “nothing resembling consensus” about whether the online misinformation problem can actually be solved — It can be nice to hear from experts (even the so-called experts) how things are going to shake out. But in the case of fake news and misinformation online, unfortunately, all we have is more uncertainty: 51 percent of &#...

Recently around the web, from Mediagazer:

Primary author: Antonio Jiménez. Main text last updated: June 12, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: CNN
CNN logo

CNN is an American television news network, the first 24-hour news channel on television. CNN is owned by the media conglomerate Time Warner, under the Turner Broadcasting division. It includes a number of specialized channels, including HLN (formerly known as Headline News), and CNN International. CNN was founded in 1980 and soon became extremely influential…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Some rights reserved. Copyright information »