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The Chronicle was launched in 2008 by the husband-and-wife team of Dave Askins and Mary Morgan and focused primarily on longer-form local government reporting. It was funded primarily through advertising, though the for-profit site also took donations, which it called “subscriptions” and which accounted for 22 percent of its revenue in 2011 and 38% at the time of its closing. It held events for subscribers as well. In 2012, the founders said it brought in $100,000 annually — where its revenue plateaued — and was growing at 16 percent per year. The site closed in 2014 because Askins and Morgan believed they could no longer put in the labor to keep the site running.
The Milwaukee Journal Sentinel is a daily newspaper based in Milwaukee, Wis., and the flagship of the publicly traded media company Journal Communications. The Journal Sentinel was created of the 1995 consolidation of the Milwaukee Journal and Sentinel. Journal Communications, which also owns numerous weekly newspapers and radio and television stations, was employee-owned until going…