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The site was founded in 1998 by Ken Fisher, who remains its editor-in-chief. It was acquired by Conde Nast in 2008 for about $25 million and had a staff of about 10 as of 2009. (It added full-time sales staff in 2012.) While the site is relatively small to with other tech blogs like TechCrunch and Gizmodo, it is quite influential and is known for its in-depth articles.
Ars Technica has sold premium-content subscriptions since 2001, though it is primarily funded by advertising. In 2010, it tried blocking its site to users who used ad-blocking web browsers. The site has also sold some of its content as Kindle ebooks.
Flipboard is a news-reading application for the iPad and iPhone that presents stories and links from around the web in a visually appealing, magazine-like fashion. It has proven to be very popular, often listed among the most downloaded free apps in Apple’s App Store. In May 2011, Flipboard CEO Mike McCue said the app’s users…