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Key links:
Primary website:
theawl.com
Primary Twitter:
@Awl

The Awl is a New York-based blog that covers media, culture, and politics.

The site was founded in April 2009 by ex-Gawker writers Choire Sicha and Alex Balk and former Radar employee David Cho. The site has an irreverent tone similar to Gawker’s, though at its launch, it was intended as an alternative to Gawker’s emphasis on traffic, search-engine optimization and counterintuitive tone.

It is supported by advertising, and in June 2010, it announced plans to expand into a network of sites, which now includes the comedy focused site Splitsider and The Hairpin, a site focused on women. The network draws a combined 2 million monthly visitors. The website, which relies on contributions from various writers, has also begun a profit-sharing system where each month’s authors receive a small compensation.

Recent Nieman Lab coverage:
Dec. 5, 2012 / Justin Ellis
29th Street Publishing wants to make selling magazines for iPads as easy as blogging — The company, which has its roots in blogging, is working with smaller publishers to produce simple, lightweight magazines for smartphones and tablets....
April 26, 2012 / Justin Ellis
Approve This Message: Politics through Awl-colored glasses — The latest addition to The Awl's network of sites brings a link-blog ethos and a bare-bones look to the election....
March 21, 2012 / Andrew Phelps
I can’t stop reading this analysis of Gawker’s editorial strategy — We crunch the numbers from Gawker's pageview-chasing experiment. Oh, and what time does the Super Bowl start?...
Jan. 9, 2012 / Joshua Benton
What The Awl would do with $15.5 million — Ideas include “an actual awl,” “office radio with AM and FM,” and “a fearsome, extremely pretty, trilingual and totally useless secretary to be cruel and witty to visitors.”...
Aug. 24, 2011 / Justin Ellis
Bethlehem Shoals on The Classical and launching the Kickstarter way — When the would-be sports site The Classical exploded into the Internet's consciousness via Kickstarter last week there were, as much as there could be, cries of joy. For writers, journalists, and sports fans of a certain...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: July 14, 2011.
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WikiLeaks is a nonprofit website dedicated to leaking sensitive documents. WikiLeaks was launched in 2006 by an international group of activists that included Julian Assange, the site’s current editor. WikiLeaks is funded by anonymous private donors and does not accept government or corporate funding. The site temporarily shut down in early 2010 while asking for…

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