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The Awl is a New York-based blog that covers media, culture, and politics.
The site was founded in April 2009 by ex-Gawker writers Choire Sicha and Alex Balk and former Radar employee David Cho. The site has an irreverent tone similar to Gawker’s, though at its launch, it was intended as an alternative to Gawker’s emphasis on traffic, search-engine optimization and counterintuitive tone. Cho left for Grantland in 2011, and Sicha and Balk passed the day-to-day operations of the site on John Herrman and Matt Buchanan in 2014.
It is supported by advertising, and in June 2010, it announced plans to expand into a network of sites, which now includes the comedy focused site Splitsider and The Hairpin, a site focused on women. The network drew a combined 2 million monthly visitors in 2011. The website, which relies on contributions from various writers, has also begun a profit-sharing system where each month’s authors receive a small compensation.
Apple is the most valuable technology company in the world (as of 2012), due to its array of desktop, laptop, and mobile products. Its 2007 introduction of the iPhone sparked a global boom in smartphones; its 2010 introduction of the iPad led to a revolution in the once-stagnant tablet space. Its iPhone design defined smartphone…