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The Awl is a New York-based blog that covers media, culture, and politics.

The site was founded in April 2009 by ex-Gawker writers Choire Sicha and Alex Balk and former Radar employee David Cho. The site has an irreverent tone similar to Gawker’s, though at its launch, it was intended as an alternative to Gawker’s emphasis on traffic, search-engine optimization and counterintuitive tone. Cho left for Grantland in 2011, and Sicha and Balk passed the day-to-day operations of the site on John Herrman and Matt Buchanan in 2014.

It is supported by advertising, and in June 2010, it announced plans to expand into a network of sites, which now includes the comedy focused site Splitsider and The Hairpin, a site focused on women. The network drew a combined 2 million monthly visitors in 2011. The website, which relies on contributions from various writers, has also begun a profit-sharing system where each month’s authors receive a small compensation.

Recent Nieman Lab coverage:
Feb. 23, 2015 / Joshua Benton
“I know what Guns and Ammo is. I know what Road and Track is…I don’t know what Fusion is.” — If you’re a weekend denizen of Media Twitter, (a) my apologies and (b) you’ve already seen this Friday blog post from Fredrik deBoer, a doctoral student at Purdue and a smart critic of contemporary media. He&...
Jan. 8, 2015 / Joshua Benton
Is publishers’ Facebook free ride coming to a end? — The Awl’s John Herrman is our depressive Virgil, guiding us share-button-by-share-button through the circles of modern online publishing hell. He writes regularly about the economics and semiotics of putting inform...
Dec. 16, 2013 / Joshua Benton
Oneflare pops up again when it comes to spammy SEO — This piece by Brendan O’Connor at The Awl notes the boomlet in requests by spammers to unspam the websites they’ve spammily spammed. To summarize: Some on the scummier side of the SEO business filled up the w...
Dec. 4, 2013 / Caroline O'Donovan
The Information wants to be $39 a month — You might have heard that paying for good reporting and quality journalism is not easy. Today many pixels were spilled over Jessica Lessin’s new attempt to do just that. This morning, she launched a long-awaited te...
Dec. 5, 2012 / Justin Ellis
29th Street Publishing wants to make selling magazines for iPads as easy as blogging — The company, which has its roots in blogging, is working with smaller publishers to produce simple, lightweight magazines for smartphones and tablets....

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: March 6, 2014.
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Explore: Bayosphere
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Bayosphere was a short-lived user-driven local news site in San Francisco. Bayosphere was launched in 2005 by former San Jose Mercury News columnist Dan Gillmor and Michael Goff and received investment funding from Mitch Kapor and the Omidyar Network. Gillmor shut the site down in January 2006, and the site was bought later that year…

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