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The Awl is a New York-based blog that covers media, culture, and politics.
The site was founded in April 2009 by ex-Gawker writers Choire Sicha and Alex Balk and former Radar employee David Cho. The site has an irreverent tone similar to Gawker’s, though at its launch, it was intended as an alternative to Gawker’s emphasis on traffic, search-engine optimization and counterintuitive tone.
It is supported by advertising, and in June 2010, it announced plans to expand into a network of sites, which now includes the comedy focused site Splitsider and The Hairpin, a site focused on women. The network draws a combined 2 million monthly visitors. The website, which relies on contributions from various writers, has also begun a profit-sharing system where each month’s authors receive a small compensation.
National Review is a conservative political opinion magazine founded by William F. Buckley in 1955. National Review is the largest and most prominent conservative magazine in the United States. The magazine has consistently lost money, turning a profit only once, in 1994. The magazine’s website, National Review Online, has been successful compared to other conservative…