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Key links:
Primary website:
theawl.com
Primary Twitter:
@Awl

The Awl is a New York-based blog that covers media, culture, and politics.

The site was founded in April 2009 by ex-Gawker writers Choire Sicha and Alex Balk and former Radar employee David Cho. The site has an irreverent tone similar to Gawker’s, though at its launch, it was intended as an alternative to Gawker’s emphasis on traffic, search-engine optimization and counterintuitive tone. Cho left for Grantland in 2011, and Sicha and Balk passed the day-to-day operations of the site on John Herrman and Matt Buchanan in 2014.

It is supported by advertising, and in June 2010, it announced plans to expand into a network of sites, which now includes the comedy focused site Splitsider and The Hairpin, a site focused on women. The network drew a combined 2 million monthly visitors in 2011. The website, which relies on contributions from various writers, has also begun a profit-sharing system where each month’s authors receive a small compensation.

Recent Nieman Lab coverage:
Dec. 16, 2013 / Joshua Benton
Oneflare pops up again when it comes to spammy SEO — This piece by Brendan O’Connor at The Awl notes the boomlet in requests by spammers to unspam the websites they’ve spammily spammed. To summarize: Some on the scummier side of the SEO business filled up the w...
Dec. 4, 2013 / Caroline O'Donovan
The Information wants to be $39 a month — You might have heard that paying for good reporting and quality journalism is not easy. Today many pixels were spilled over Jessica Lessin’s new attempt to do just that. This morning, she launched a long-awaited te...
Dec. 5, 2012 / Justin Ellis
29th Street Publishing wants to make selling magazines for iPads as easy as blogging — The company, which has its roots in blogging, is working with smaller publishers to produce simple, lightweight magazines for smartphones and tablets....
April 26, 2012 / Justin Ellis
Approve This Message: Politics through Awl-colored glasses — The latest addition to The Awl's network of sites brings a link-blog ethos and a bare-bones look to the election....
March 21, 2012 / Andrew Phelps
I can’t stop reading this analysis of Gawker’s editorial strategy — We crunch the numbers from Gawker's pageview-chasing experiment. Oh, and what time does the Super Bowl start?...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: March 6, 2014.
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Alaska Dispatch logo

Alaska Dispatch a for-profit online newsmagazine that covers state and local issues in Alaska. It also owns the Anchorage Daily News. The site was founded by Tony Hopfinger and Amanda Coyne in 2008. Alice Rogoff, former CFO of U.S. News & World Report, became its majority owner in 2009. The site has an editorial staff of about 12,…

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