The BBC has been criticized for being reluctant to link to other sites, but it has since made aggregating and linking a priority. The broadcaster issued new linking guidelines in September 2010, aiming to double its number of outbound links by 2013. The BBC has also been cautious about using social media, though BBC Global News director Peter Horrocks urged the organization’s journalists to embrace social media in early 2010. In 2012, it issued social media guidelines urging its journalists to file breaking news to its internal system at the same time as or before they posted it in Twitter.

In late 2011, the BBC announced that it would redesign its website to make it more easily navigable for touch-screen browsers.

BBC expansion

The BBC is obligated by remit to broadcast in the public interest, and it has been criticized for expanding too broadly and attempting to compete with Britain’s private news organizations.

The BBC has responded to those concerns by periodically cutting back on its media offerings. In 2004, the BBC shut down some of its Internet operations (a move that was criticized by one of its rivals, The Guardian). In 2008, the BBC canceled plans to develop a network of local news sites out of concern for private local news organizations.

In 2010, the BBC revealed plans to cut its online budget by a quarter and web pages by half as part of an upcoming overhaul of its website. In January 2011, the BBC cut 360 staff members as part of that reduction.

The BBC announced in February 2010 that it would begin developing apps for the iPhone and other mobile devices, though U.K. newspaper publishers protested that the expansion hindered their ability to compete in mobile markets. The apps were approved and released in July 2010. By June 2011, the BBC reported that 10 million of its apps had been downloaded worldwide.