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Key links:
Primary website:
theblaze.om
Primary Twitter:
@theblaze

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Blaze is a conservative, libertarian media brand associated with American radio host Glenn Beck, that is comprised of radio, television and web programming.

Beck founded Mercury Radio Arts in 2002, out of which grew his eponymous and extremely popular radio program on American politics. In 2010, Beck’s company launched The Blaze, a news and opinion website run by four people that received nearly 2 million unique views in its first days.

About a year later, Glenn Beck TV was launched, on September 12, 2011, about two and a half months after Beck departed Fox News. In June of 2012, Beck rebranded all of these media properties under the name The Blaze, after the website which, by that time, was approaching 9 million unique views a month and employed 17 full time staffers. In total, Beck employs over 100 people.

As of 2013, The Blaze reported revenue between $25 and $100 million. In February of that year, Beck launched a campaign asking listeners to ask their local cable and satellite providers to pick up The Blaze web channel, which has been distributed via the Dish Network since 2012. At least three other networks followed suit.

Although Beck has frequently stated his preference for the independence afforded him by relying on subscription fees rather than outside investors, in 2013 TechCruch reported that Beck was seeking to fundraise $40 million for the expansion of certain international programs, among other projects. The Blaze brand has recently also come to include a digital and print magazine, a series of e-books and an online marketplace for the promotion of small businesses.

Peers, allies, & competitors:

Recent Nieman Lab coverage:
Sept. 21, 2018 / Laura Hazard Owen
Facebook’s attempts to fight fake news seem to be working. (Twitter’s? Not so much.) — “The overall magnitude of the misinformation problem may have declined.” It’s fun to hate on Facebook, but credit where credit’s due: The platform’s attempts to get fake news and misinformat...
Sept. 20, 2018 / Christine Schmidt
Americans feel they can best distinguish news from opinion in local TV news; worst, online news sites and social media — Only 43 percent of Americans find it easy to distinguish opinion from news on digital news sites or social media, according to a survey from the American Press Institute. But the job gets easier when they’re consum...
Sept. 20, 2018 / Christine Schmidt
Public or closed? How much activity really exists? See how other news organizations’ Facebook Groups are faring — When Facebook announced its pivot to Groups in the algorithm, publishers obediently pivoted as well. Some were already there — nurturing communities around a common thread, an event, or a locality, or gathering subscri...
Sept. 20, 2018 / Laura Hazard Owen
Here’s what the Financial Times is doing to get bossy man voice out of (okay, less prominent in) its opinion section — It’s fun to hate on newspapers’ op-ed sections (inspiring debate is kind of the point), meaning the job of editing them is not for the faint-hearted. And changing and diversifying them can be a challenge — ...
Sept. 19, 2018 / John Keefe
How to buy into journalism’s blockchain future (in only 44 steps) — I’m pretty sure I purchased Civil tokens yesterday — literally buying into an experiment to strengthen journalism by putting some of it on the blockchain. After passing two tests, uploading my passport and driver...

Recently around the web, from Mediagazer:

Primary author: Caroline O'Donovan. Main text last updated: June 12, 2014.
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Next Door Media is a network of neighborhood-level news sites in Seattle. Next Door Media was founded in 2007 by local television journalists Cory and Kate Bergman as the hyperlocal blog My Ballard. The site added the blog PhinneyWood in early 2008 and by 2010 had expanded to include 10 sites covering north Seattle neighborhoods….

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