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Key links:
Primary website:
theblaze.om
Primary Twitter:
@theblaze

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Blaze is a conservative, libertarian media brand associated with American radio host Glenn Beck, that is comprised of radio, television and web programming.

Beck founded Mercury Radio Arts in 2002, out of which grew his eponymous and extremely popular radio program on American politics. In 2010, Beck’s company launched The Blaze, a news and opinion website run by four people that received nearly 2 million unique views in its first days.

About a year later, Glenn Beck TV was launched, on September 12, 2011, about two and a half months after Beck departed Fox News. In June of 2012, Beck rebranded all of these media properties under the name The Blaze, after the website which, by that time, was approaching 9 million unique views a month and employed 17 full time staffers. In total, Beck employs over 100 people.

As of 2013, The Blaze reported revenue between $25 and $100 million. In February of that year, Beck launched a campaign asking listeners to ask their local cable and satellite providers to pick up The Blaze web channel, which has been distributed via the Dish Network since 2012. At least three other networks followed suit.

Although Beck has frequently stated his preference for the independence afforded him by relying on subscription fees rather than outside investors, in 2013 TechCruch reported that Beck was seeking to fundraise $40 million for the expansion of certain international programs, among other projects. The Blaze brand has recently also come to include a digital and print magazine, a series of e-books and an online marketplace for the promotion of small businesses.

Peers, allies, & competitors:

Recent Nieman Lab coverage:
April 28, 2017 / Joseph Lichterman
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News aggregator Upday, a sort of Apple News counterpart for Android, expands into 16 countries — What happens if you preinstall a news app on millions of new Samsung phones in Europe, in the way that Apple “gifted” U2’s 2014 album to unsuspecting iTunes users? It appears so far that people have res...
April 28, 2017 / Laura Hazard Owen
It turns out people are very bad at estimating the magnitude of the fake news problem — “Something that Facebook has never done: ignoring the likes and dislikes of its users.” I really liked this recent BuzzFeed essay, “Donald Trump And America’s National Nervous Breakdown: Unlocking you...
April 27, 2017 / Shan Wang
These national journalists are building a local site to bring a different kind of news to East Texas — Two transplants — a magazine writer and a data journalist, both from national news outlets — walk into a bar in east Texas. They start a small-scale, hyperlocal digital publication devoted entirely to the east Texas ...
April 27, 2017 / Ricardo Bilton
With its Amazon-inspired pilot project, Panoply used listener feedback to help decide its new shows — What makes a popular podcast? Panoply, despite producing dozens of successful shows, doesn’t have the perfect formula, so it roped in some outside input — from listeners themselves. In late March, the company...

Recently around the web, from Mediagazer:

Primary author: Caroline O'Donovan. Main text last updated: June 12, 2014.
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Explore: DNAinfo
DNAinfo logo

DNAinfo (short for Digital Network Associates) is an online local news organization covering Manhattan and Chicago. The site was founded in November 2009 by Ameritrade founder Joe Ricketts, who also provides its funding. The original New York site had an editorial staff of about 45 in March 2013 and it includes both neighborhood-level sites and broader…

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