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The vast majority of Bloomberg’s $7.6 billion in 2012 revenue — 82 percent, as of 2012 — are tied to its $20,000-per-year financial data terminals used by 315,000 subscribers as of 2013, but the company’s news division also has 2,400 editorial employees, more than The New York Times or The Wall Street Journal.
After complaints by clients, Bloomberg News acknowledged in 2013 its journalists had long used its terminals to gather information on its users for reporting. The terminal use was part of a company-wide focus on data-gathering and internal “transparency” along with external secrecy.
Bloomberg’s social media guidelines, leaked in April 2011, encourage journalists to use Twitter but restrict the ways in which they can do so.
In January 2011, Bloomberg launched Bloomberg Government, or BGov, a website that covers business and politics for subscription fees of thousands of dollars a year. Four months later, it launched an online opinion section called Bloomberg View. In 2012, View had a staff of about 20 and 1.6 million monthly unique visitors. Bloomberg also re-launched its free politics page in 2012.
Bloomberg bought the weekly magazine BusinessWeek in 2009 for $5 million from McGraw-Hill, which had owned the magazine since it was founded in 1929. The magazine had been losing money consistently and was rumored to be valued at nearly nothing before Bloomberg’s purchase. Bloomberg was reported in 2012 to be expected to lose $20 million on the magazine.
Public Radio International is a U.S. producer and distributor of public radio programming owned by the Boston public broadcaster WBGH. Minneapolis-based PRI partners with stations to produce news/talk programs including The Takeaway, Studio 360, and The World. It distributes such programs as This American Life and the BBC World Service to some 800 stations. In…