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Key links:
Primary website:
bloomberg.com
Primary Twitter:
@BloombergNews

Bloomberg is a financial news and data company founded in 1981 and primarily owned by billionaire and New York City mayor Michael Bloomberg.

The vast majority of Bloomberg’s $7.6 billion in 2012 revenue — 82 percent, as of 2012 — are tied to its $20,000-per-year financial data terminals used by 315,000 subscribers as of 2013, but the company’s news division also has 2,400 editorial employees, more than The New York Times or The Wall Street Journal.

Bloomberg News provides business and financial news through a wire service and Bloomberg Markets magazine. In January 2010, Bloomberg began a partnership with the Washington Post News Service.

Bloomberg released a free iPad app modeled after its terminals. The company has considered charging as much as $1,000 per year to some of the content on its website.

After complaints by clients, Bloomberg News acknowledged in 2013 its journalists had long used its terminals to gather information on its users for reporting. The terminal use was part of a company-wide focus on data-gathering and internal “transparency” along with external secrecy.

Bloomberg’s social media guidelines, leaked in April 2011, encourage journalists to use Twitter but restrict the ways in which they can do so.

In January 2011, Bloomberg launched Bloomberg Government, or BGov, a website that covers business and politics for subscription fees of thousands of dollars a year. Four months later, it launched an online opinion section called Bloomberg View. In 2012, View had a staff of about 20 and 1.6 million monthly unique visitors. Bloomberg also re-launched its free politics page in 2012.

Bloomberg Businessweek

Bloomberg bought the weekly magazine BusinessWeek in 2009 for $5 million from McGraw-Hill, which had owned the magazine since it was founded in 1929. The magazine had been losing money consistently and was rumored to be valued at nearly nothing before Bloomberg’s purchase. Bloomberg was reported in 2012 to be expected to lose $20 million on the magazine.

Bloomberg relaunched the magazine as Bloomberg Businessweek in April 2010 after cutting 100 of its 400 employees and merging its operation with the rest of Bloomberg News.

The magazine offers paid iPad subscriptions through Apple’s App Store, and has also added an iPhone version. As of April 2012, it had more than 100,000 iPad subscribers.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
May 23, 2013 / Ken Doctor
The newsonomics of value exchange and Google Surveys — What happens when a reader hits the paywall? Only a small percentage slap their foreheads, say “Why didn’t I subscribe earlier?” and pay up. Most go away; some will come back next month when the meter r...
May 17, 2013 / Mark Coddington
This Week in Review, Spy vs. Spy edition: Backlash against snooping by DOJ and Bloomberg — Outrage at seizure of AP records: The journalism and media world was collectively seething in a way you don’t often see this week after the Associated Press revealed that the U.S. Department of Justice had secretly...
May 13, 2013 / Joshua Benton
What the Bloomberg scandal tells us about the media business — Neil Irwin at WaPo’s Wonkblog looks at what the Bloomberg snooping scandal/”scandal” says about the media business: You can’t think about Bloomberg News without understanding that this is the ecosyste...
April 4, 2013 / Joshua Benton
Bloomberg terminal, meet Twitter — If the value of Twitter as a breaking news medium was still in question to anyone, Bloomberg’s decision to integrate tweets into their big-money terminals would seem to answer it. Lauren Indvik at Mashable: The mov...
April 1, 2013 / Caroline O'Donovan
Shaping technology to the story: The Brown Institute for Media Innovation is finding its niche — The Brown Institute for Media Innovation just began accepting applications from students or alumni of Columbia and Stanford for its second round of Magic Grants. Helen Gurley Brown made headlines last year when she donat...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: May 16, 2013.
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Public Radio International logo

Public Radio International is a U.S. producer and distributor of public radio programming owned by the Boston public broadcaster WBGH. Minneapolis-based PRI partners with stations to produce news/talk programs including The Takeaway, Studio 360, and The World. It distributes such programs as This American Life and the BBC World Service to some 800 stations. In…

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