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Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.
Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.
In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.
Circa is a mobile-only app for reading news that presents stories as collections of facts from various sources. For its focus on presenting news the way readers want it on their phones—in short chunks, added to as a story changes—Circa has been hailed as an example of the “post-article” news world. Its minimalist design breaks…