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Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.
Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.
In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.
Examiner.com is a Denver-based network of aggregated local websites with posts written by thousands of freelancers. Examiner.com, which was founded in 2006 and reinvented in 2008, produces search engine-friendly articles, often locally based, that are typically made up of aggregated parts from other websites, often building on widely searched-for topics. Its unedited articles are written…