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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Daily Mail is a British tabloid newspaper with the largest online audience in the world.

Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.

Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.

In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.

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Recent Nieman Lab coverage:
May 18, 2018 / Laura Hazard Owen
Can signing a “pro-truth pledge” actually change people’s behavior online? — “Elections in India are now fought and won on WhatsApp.” The Washington Post’s Annie Gowen and Elizabeth Dwoskin look at news-sharing (plus the spread of “fake news and religious hatred” on ...
May 18, 2018 / Amedeo Tumolillo and Rich Gordon
What a 2004 experiment in hyperlocal news can tell us about community voices today — In 2004, a team of Medill School of Journalism grad students tried to save democracy, newspapers, and local communities. The threat? The internet. Our response? A website called GoSkokie for the people of Skokie, Illinoi...
May 17, 2018 / Laura Hazard Owen
What happens when two companies journalists love to hate are also handing out cash for journalism? — One Wednesday this spring, I wrote about an accelerator aimed at local newsrooms and funded by Facebook. Two days later, I criticized the fact that Facebook’s algorithm changes don’t actually appear to be hur...
May 17, 2018 / Shan Wang
Is there a big enough global audience interested in China to sustain the South China Morning Post’s ambitious new sites? — If you concocted news sites in a lab for maximum hipness, high polish, and most evocative noun names, you’d get Abacus and Inkstone. These separate verticals — new offshoots of the Alibaba-owned South China Morn...
May 17, 2018 / Paloma Almoguera
Pear Video produces hundreds of news videos a day across China — with no full-time video journalists — Wei Xing — the founder of Chinese startup Pear Video (梨视频), which produces more than a thousand viral news clips a day — doesn’t fear rapid change. In almost two decades in Chinese media, he’s moved...

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Primary author: Linda Kinstler. Main text last updated: June 12, 2014.
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The New Haven Independent is a nonprofit online local news organization in New Haven, Conn. The Independent was founded in 2005 by longtime New Haven journalist Paul Bass. It is produced in conjunction with Bass’ Online Journalism Project and funded by foundation grants, sponsorships, and donations, with the Community Foundation for Greater New Haven as its…

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