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The Dish is a subscription-based, independent American political blog that also covers culture and society.
It was founded by Andrew Sullivan in 2000, and he touts it as one of the first political blogs. Although Sullivan is British, his focus is largely on American politics, along with the occasional post on the arts, culture and society. He was previously the editor of The New Republic magazine.
In 2006, The Dish drew revenue for the first time through a partnership with Time.com, and then, later, with The Atlantic. In 2011, Sullivan moved the blog yet again, this time to the Daily Beast, a move which allowed the blog’s coverage to expand from daily posts to a 24/7 news cycle.
Today, The Dish is best known for Sullivan’s announcement in early 2013 that he would be leaving leaving the Daily Beast in favor of starting an independent, subscription based site. The metered paywall was designed by a company called Tinypass. Sullivan regularly discusses his circulation and earnings figures; as of November 2013 the site was $800,000 towards a stated goal of earning $900,000 in its first year.
Sullivan has also experimented with changing the number of articles available to non-subscribers, offering a monthly, rather than annual, subscription, and selling advertising to the version of the site for non-subscribers. He also launched a monthly online magazine called Deep Dish for subscribers only in late 2013. As of 2014, the site drew 781,000 monthly visitors and had 29,000 subscribers, with a staff of 10.
Upworthy is a media marketing company that repackages “meaningful” content from around the web in order to make it more popular on social media. In March of 2012, Eli Pariser — formerly of MoveOn.org — and Peter Koechly — formerly of The Onion — teamed up to create a concept they hoped would be both socially significant…