What are we missing? Is there a key link we skipped, or a part of the story we got wrong?
Let us know — we’re counting on you to help Encyclo get better.
Forbes is an American business magazine run by the Forbes family since its founding in 1917.
Forbes has been known as a financially conservative, pro-business publication geared toward higher-end business professionals. The magazine is part of Forbes Media, a company that includes Forbes.com, the freelance publishing site True/Slant, the investing reference site Investopedia, and a majority stake in the aggregation sites RealClearPolitics, RealClearMarkets, and RealClearSports.
Over the past several years, Forbes’ circulation has been steady at about 900,000, though its ad pages have dropped significantly. The magazine laid off about 100 employees in 2008 and 2009. In late 2008, Forbes merged its print and online operations.
In 2010, Forbes.com hired True/Slant’s Lewis Dvorkin as chief product officer and shortly thereafter after acquired (and shuttered) True/Slant. Dvorkin would go on to integrate much of True/Slant’s technology and ethos into Forbes’ online presence, including some veteran True/Slant writers. One of the hallmarks of this strategy was strong “brands” associated with each individual author, more than 1,000 of whom had written for the site by early 2012. The site’s audience doubled from 2011 to 2012, reaching 30 million monthly unique visitors. Its model has been held up as a prototype for online news media.
Tumblr is a microblogging platform created in 2007 by David Karp and Marco Arment. Tumblr is often referred to as a “microblogging” service because its features are designed for simplicity. Though the blogs offer users background themes and other design options, Tumblr is not as customizable as platforms like WordPress or Blogger. Tumblr allows users…