Forbes is an American business magazine run by the Forbes family since its founding in 1917.

Forbes has been known as a financially conservative, pro-business publication geared toward higher-end business professionals. The magazine is part of Forbes Media, a company that includes Forbes.com, the freelance publishing site True/Slant, the investing reference site Investopedia, and a majority stake in the aggregation sites RealClearPolitics, RealClearMarkets, and RealClearSports.

Over the past several years, Forbes’ circulation has been steady at about 900,000, though its ad pages have dropped significantly. The magazine laid off about 100 employees in 2008 and 2009. In late 2008, Forbes merged its print and online operations.

In 2010, Forbes.com hired True/Slant’s Lewis Dvorkin as chief product officer and shortly thereafter after acquired (and shuttered) True/Slant. Dvorkin would go on to integrate much of True/Slant’s technology and ethos into Forbes’ online presence, including some veteran True/Slant writers. One of the hallmarks of this strategy was strong “brands” associated with each individual author, more than 1,000 of whom had written for the site by early 2012. The site’s audience doubled from 2011 to 2012, reaching 30 million monthly unique visitors. Its model has been held up as a prototype for online news media.

Forbes does custom research for corporate clients and tracks advertisers’ corporate reputation. In April 2010, it attempted to hire unpaid media bloggers.