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Forbes is an American business magazine run by the Forbes family since its founding in 1917.

Forbes has been known as a financially conservative, pro-business publication geared toward higher-end business professionals. The magazine is part of Forbes Media, a company that includes Forbes.com, the freelance publishing site True/Slant, the investing reference site Investopedia, and a majority stake in the aggregation sites RealClearPolitics, RealClearMarkets, and RealClearSports. Forbes Media was reported in 2013 to be for sale.

Over the past several years, Forbes’ circulation has been steady at about 900,000, though its ad pages have dropped significantly. The magazine laid off about 100 employees in 2008 and 2009. In late 2008, Forbes merged its print and online operations.

In 2010, Forbes.com hired True/Slant’s Lewis Dvorkin as chief product officer and shortly thereafter after acquired (and shuttered) True/Slant. Dvorkin would go on to integrate much of True/Slant’s technology and ethos into Forbes’ online presence, including some veteran True/Slant writers. One of the hallmarks of this strategy was strong “brands” associated with each individual author, more than 1,000 of whom had written for the site by early 2012. The site had 400 current paid freelance contributors as of 2014. The site’s audience doubled from 2011 to 2012, reaching 30 million monthly unique visitors, though its revenue increased more slowly because of its heavy dependence on online ads. Its model has been held up as a prototype for online news media and also criticized as a home of user-generated puff pieces, rather than serious journalism.

In 2013, Forbes launched SafeSource, a system based on Tor designed to allow people to leak information securely.

Forbes does custom research for corporate clients and tracks advertisers’ corporate reputation. It planned to license its content platform in 2013.

In April 2010, it attempted to hire unpaid media bloggers.

Recent Nieman Lab coverage:
March 4, 2014 / Ken Doctor
The newsonomics of Newsweek’s pricey relaunch — Maybe the third time is the charm. Three years before Don Graham and Jeff Bezos talked about selling and buying The Washington Post, the Graham family bid goodbye to its second favorite son, Newsweek. Sid Harman, then 91...
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The newsonomics of how the news industry will be tested in 2014 — Our 2014 stage is set, and oh what a marvelous assortment of characters will be walking across it. Many of these characters — the Bezoses, Henrys, Kushners, Omidyars, and Buffetts — are new non-newsies thrusting them...
Nov. 27, 2013 / Ken Doctor
The newsonomics of the November shuffle, from Forbes to Freedom and Couric to Stelter — Ah, the pre-Thanksgiving bounty. Those of us who try to chronicle the business end of the news business have seen our plates overflowing lately. Not since the Bezos blitz of August have we seen so many announcements, shu...
May 15, 2013 / Ken Doctor
The newsonomics of where NewsRight went wrong — Quietly, very quietly, NewsRight — once touted as the American newspaper industry’s bid to protect its content and make more money from it — has closed its doors. Yesterday, it conducted a concluding board meet...
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Primary author: Mark Coddington. Main text last updated: April 3, 2014.
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InvestigateWest is a Seattle-based nonprofit news organization that specializes in investigative reporting on the environment, social justice, and health in the western United States. The site was launched in July 2009 by former Seattle Post-Intelligencer journalists. It has three full-time editorial employees, along with several contributors and interns, and it primarily syndicates its work to…

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