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Key links:
Primary website:
forbes.com
Primary Twitter:
@forbes

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

Forbes is an American business magazine largely owned by the Hong Kong investment firm Integrated Whale Media Investments. Prior to its sale in 2014, it had been run by the Forbes family since its founding in 1917.

Forbes has been known as a financially conservative, pro-business publication geared toward higher-end business professionals. The magazine is part of Forbes Media, a company that includes Forbes.com, the freelance publishing site True/Slant, the investing reference site Investopedia, and a majority stake in the aggregation sites RealClearPolitics, RealClearMarkets, and RealClearSports. Forbes Media sold a majority stake to Integrated Whale in a deal that valued the company at $475 million, with the family retaining a minority stake.

Over the past several years, Forbes’ circulation has been steady at about 900,000, though its ad pages have dropped significantly. The magazine laid off about 100 employees in 2008 and 2009. In late 2008, Forbes merged its print and online operations.

In 2010, Forbes.com hired True/Slant’s Lewis Dvorkin as chief product officer and shortly thereafter after acquired (and shuttered) True/Slant. Dvorkin would go on to integrate much of True/Slant’s technology and ethos into Forbes’ online presence, including some veteran True/Slant writers. One of the hallmarks of this strategy was strong “brands” associated with each individual author, more than 1,000 of whom had written for the site by early 2012. The site had 400 current paid freelance contributors as of 2014. The site’s audience doubled from 2011 to 2012, reaching 30 million monthly unique visitors, though its revenue increased more slowly because of its heavy dependence on online ads. Its model has been held up as a prototype for online news media and also criticized as a home of user-generated puff pieces, rather than serious journalism.

In 2013, Forbes launched SafeSource, a system based on Tor designed to allow people to leak information securely.

Forbes does custom research for corporate clients and tracks advertisers’ corporate reputation. It planned to license its content platform in 2013.

In April 2010, it attempted to hire unpaid media bloggers.

Recent Nieman Lab coverage:
March 7, 2017 / Joseph Lichterman
Forbes rebuilt its new mobile website as a Progressive Web App — With its intersitial quotes and lengthy load times, Forbes is “known for having a slower site than average and a more hefty ad experience,” Salah Zalatimo, Forbes’ senior VP of product development told ...
June 27, 2016 / Ricardo Bilton
Saying publishers’ anti-adblock tactics are illegal, a European privacy advocate plans his attack — Privacy advocate Alexander Hanff knew he had touched a nerve when the angry tweets from publishers and ad tech execs started pouring in. Over the past few months, Hanff, CEO of the London-based privacy advocacy and cons...
June 3, 2016 / Joseph Lichterman
Report: Ad tech (and the garbage #content it funds) is killing the web — Ad technology is ruining the web as dubious websites game traffic to take advantage of the algorithms the ad tech companies use to place ads, according to a paper out from Kalkis Research, a French research firm. News or...
June 1, 2016 / Laura Hazard Owen
Forbes has quit bugging (some) people about their adblockers — It’s apparently become a little easier to access Forbes content if you have an adblocker on. Previously — as recently as last week — Forbes was requiring users to turn off their adblockers or log into Forbes wi...
March 8, 2016 / Laura Hazard Owen
IAB releases a primer to help publishers deal with adblockers — This week — as The New York Times began testing a campaign against adblockers — the IAB Tech Lab released a “primer describing the tactics available to publishers in response to adblocking.” This is new f...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: July 31, 2014.
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The New England Center for Investigative Reporting is a nonprofit investigative journalism project based at Boston University, the first such organization that covers local and regional issues. The Center was founded in 2009 and is funded by the university as well as a $400,000 Knight Foundation grant. The Center was staffed as of 2012 by four…

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