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The program has sought to expand its digital presence by producing blogs and shorter, quick-turnaround stories on the web. Journalists manage multiple Twitter accounts covering different “beats,” including national security, global economics, and the media. In 2011, Frontline hired new-media journalists to manage the program’s transition to a “post-broadcast future.” It began to move into interactive online video during the 2012 presidential campaign.
Frontline is funded primarily by nonprofit foundations and individual donors, including the MacArthur Foundation and The Bill & Melinda Gates Foundation, as well as the Corporation for Public Broadcasting and membership dues from local PBS stations. Unlike NewsHour, its cousin in public television, Frontline does not receive corporate support.
The E.W. Scripps Company is a Cincinnati-based media conglomerate that owns numerous American newspapers and television stations, as well as a newspaper syndicate and licensing company. As of the end of 2009, about 57 percent of Scripps’ revenue came from its newspapers. Scripps’ largest newspaper is the Commercial Appeal in Memphis. The company’s United Media…