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The program has sought to expand its digital presence by producing blogs and shorter, quick-turnaround stories on the web. Journalists manage multiple Twitter accounts covering different “beats,” including national security, global economics, and the media. In 2011, Frontline hired new-media journalists to manage the program’s transition to a “post-broadcast future.” It began to move into interactive online video during the 2012 presidential campaign.
Frontline is funded primarily by nonprofit foundations and individual donors, including the MacArthur Foundation and The Bill & Melinda Gates Foundation, as well as the Corporation for Public Broadcasting and membership dues from local PBS stations. In 2014, it received a $5 million grant from Jon and Jo Ann Hagler and an $800,000 grant from the Ford Foundation to establish a cross-platform Enterprise Journalism Group. Unlike NewsHour, its cousin in public television, Frontline does not receive corporate support.
Vox Media is an online media company that includes the sports blog network SB Nation, tech site The Verge, and the explanatory journalism site Vox. Vox Media was formally formed in 2011, but it began with the creation of SB Nation (short for SportsBlog Nation), a network of more than 300 fan-run sports blogs, many of them dedicated…