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The program has sought to expand its digital presence by producing blogs and shorter, quick-turnaround stories on the web. Journalists manage multiple Twitter accounts covering different “beats,” including national security, global economics, and the media. In 2011, Frontline hired new-media journalists to manage the program’s transition to a “post-broadcast future.” It began to move into interactive online video during the 2012 presidential campaign.
Frontline is funded primarily by nonprofit foundations and individual donors, including the MacArthur Foundation and The Bill & Melinda Gates Foundation, as well as the Corporation for Public Broadcasting and membership dues from local PBS stations. In 2014, it received a $5 million grant from Jon and Jo Ann Hagler and an $800,000 grant from the Ford Foundation to establish a cross-platform Enterprise Journalism Group. Unlike NewsHour, its cousin in public television, Frontline does not receive corporate support.
Twitter is a social network and microblogging platform. The service is built on 140-character messages called tweets, which live on the web and can be read by anyone, although some users opt to make their accounts private. Twitter also allows users to “follow,” or subscribe to, other users’ tweets and — through replies to and…