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The program has sought to expand its digital presence by producing blogs and shorter, quick-turnaround stories on the web. Journalists manage multiple Twitter accounts covering different “beats,” including national security, global economics, and the media. In 2011, Frontline hired new-media journalists to manage the program’s transition to a “post-broadcast future.” It began to move into interactive online video during the 2012 presidential campaign.
Frontline is funded primarily by nonprofit foundations and individual donors, including the MacArthur Foundation and The Bill & Melinda Gates Foundation, as well as the Corporation for Public Broadcasting and membership dues from local PBS stations. Unlike NewsHour, its cousin in public television, Frontline does not receive corporate support.
Tumblr is a microblogging platform created in 2007 by David Karp and Marco Arment and owned by Yahoo. Tumblr is often referred to as a “microblogging” service because its features are designed for simplicity. Though the blogs offer users background themes and other design options, Tumblr is not as customizable as platforms like WordPress or…