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The program has sought to expand its digital presence by producing blogs and shorter, quick-turnaround stories on the web. Journalists manage multiple Twitter accounts covering different “beats,” including national security, global economics, and the media. In 2011, Frontline hired new-media journalists to manage the program’s transition to a “post-broadcast future.” It began to move into interactive online video during the 2012 presidential campaign.
Frontline is funded primarily by nonprofit foundations and individual donors, including the MacArthur Foundation and The Bill & Melinda Gates Foundation, as well as the Corporation for Public Broadcasting and membership dues from local PBS stations. In 2014, it received a $5 million grant from Jon and Jo Ann Hagler and an $800,000 grant from the Ford Foundation to establish a cross-platform Enterprise Journalism Group. Unlike NewsHour, its cousin in public television, Frontline does not receive corporate support.
Mashable is a blog that covers social media news and analysis. The blog was founded in 2005 by Pete Cashmore, who was 19 at the time. Cashmore said in 2008 that Mashable had been profitable since its inception without the need for venture funding. Mashable first took on outside funding when it raised $13.3 million…