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The Globe and Mail is a Canadian national newspaper based in Toronto.
The Globe and Mail is Canada’s second-largest newspaper by print circulation. Its roots trace back to the founding of the Globe in 1844, and its current majority owner is The Woodbridge Co., a private Canadian media holding company that also holds a majority share of Thomson Reuters.
The Globe and Mail has been aggressive in using social media to interact with its online audience. It developed a Policy Wiki, published Twitter photos on its front page, and was one of the early newspapers to use CoverItLive for liveblogging. It also used a community project to provide coverage of the U.S. presidential election by Canadian expatriates.
The paper charged for access to much of its website until 2008. It currently charges for a daily e-edition, archive access, and personalized financial data. It began charging for its entire website in a metered paywall starting in fall 2012. As of October 2013, it had 100,000 digital subscribers, of whom 70,000 also subscribed to the print edition.
The Globe and Mail was an early adopter of smartphone apps, becoming the first Canadian news organization to offer an iPhone app in 2009.
The paper reportedly planned to have journalists write native advertising in 2014.
One of the Globe and Mail’s most popular columnists, Margaret Wente, was disciplined for plagiarism in 2012 regarding a 2009 column. The paper’s public editor initially wrote a light review of the charge, which was widely criticized and led to the newly created public editor position being reorganized to report to the paper’s publisher, rather than its editor in chief.
Facebook is the Internet’s largest social network. Facebook topped 1 billion active users in September 2012 and was the second-most-visited website in the United States, behind Google, as of 2011. Its mobile platform had 874 million active users in 2013. It is also the top source of traffic to the web’s largest portals, such as Yahoo and MSN. Facebook generated…