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The Houston Chronicle is a daily newspaper owned by Hearst Corp. It is the second-largest newspaper in Texas and 13th-largest in the U.S., with 370,961 in combined print and online daily circulation as of 2014.
The Chronicle’s online operation has been praised for its innovation. A 2006 study conducted by NYU professor Jay Rosen named the Chronicle the best blogging newspaper in the U.S., and in 2009, the paper was a Pulitzer finalist for its online coverage of Hurricane Ike. The Chronicle was cited for its use of dedicated blogs, chats, databases, and reader reports to cover the hurricane.
During recent years, however, the paper’s online traffic has declined, going from more than 3 million monthly unique visitors in 2007 to 1.9 million in 2009 and 520,000 so far in 2011. In 2010, the Chronicle joined together with 5 other Texas-based Hearst newspapers to share content and reduce costs. It has also teamed up with the Austin-based Texas Tribune to do in-depth investigative work.
Tumblr is a microblogging platform created in 2007 by David Karp and Marco Arment and owned by Yahoo. Tumblr is often referred to as a “microblogging” service because its features are designed for simplicity. Though the blogs offer users background themes and other design options, Tumblr is not as customizable as platforms like WordPress or…