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Plans for the Times were announced by former Rocky staffers in March 2009, a few weeks after the Rocky stopped publishing. The Times hoped to bring in 50,000 paid subscribers and fund a 30-person newsroom, but they drew only 3,000 subscribers, leading several of the project’s organizers to leave and form the failed Rocky Mountain Independent.
The site was briefly kept alive with three paid staffers and about two dozen contributors. It includes a combination of aggregated and original content, and its revenue derives from advertising and donations. It has since ceased publication.
The Tampa Bay Times is a daily newspaper covering the Tampa Bay area owned by the nonprofit Poynter Institute. It is the largest newspaper in Florida and of the few American newspapers owned by a nonprofit organization. The Times changed its name from the St. Petersburg Times on Jan. 1, 2012. The Times was owned…