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Key links:
Primary website:
instapaper.com
Primary Twitter:
@instapaper

Instapaper is an application aimed at time-shifting the consumption of online content, including journalism. It was launched in 2008 by developer Marco Arment, who at the time was the lead developer of Tumblr, and was bought in 2013 by Betaworks.

Instapaper allows users to click a bookmarklet whenever they come across an article they would like to read later; typical candidates include long magazine articles. Once clicked, the article is stripped of ads and clutter, saved on Instapaper’s servers, and made available for offline reading in Instapaper’s iPhone and iPad apps. Instapaper also connects to Amazon’s Kindle.

Instapaper is perhaps the most popular of a number of services aimed at encouraging long-form reading, including Read It Later, Readability, and Longreads.

Instapaper and its ilk have encouraged some news organizations to experiment with less cluttered reading environments, although they have also been controversial for some because of their extraction of content from its surrounding advertisements. Readability, in response, has created a program for publishers that pays them a small amount when their articles are read within the service.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
June 19, 2014 / Justin Ellis
From Instapaper to newspaper: PaperLater wants to put your saved articles onto newsprint — There’s a kind of unspoken promise that comes along with any delayed reading service: At some point, you’ll have time to read this really great thing. But as anyone who has stared into the void of an Instapap...
Nov. 14, 2013 / Joshua Benton
Pocket shows the power of data in picking stories — One of my hobby horses (I’ve got a few) is that news organizations aren’t doing enough to personalize the stories they present to users. The largest news companies produce a ton of content every day; individu...
May 3, 2013 / Mark Coddington
This Week in Review: Fuzzy math at newspapers, and more opposition to Kochs’ media plans — Newspapers’ digital subscriptions jump: Newspapers’ biannual circulation reports came out this week, and there were a couple of ways to read them. The New York Times went the glass-half-full route, emphasizin...
April 30, 2013 / Joshua Benton
Don’t sleep on email — Digg publishes the results of a user survey and finds that email remains a more popular link-sharing tool than Facebook, Twitter, Tumblr, or carrier pigeon. (Those Google+ numbers are surprisingly high, though.) Interest...
April 29, 2013 / Joshua Benton
On Betaworks’ slow build of an online news ecosystem — At The Atlantic, Rob Meyer notes that the various pieces New York mediacentric microconglomerate Betaworks has assembled are starting to fit together: Any link in any tweet from a news organization was probably shortened...

Recently around the web, from Mediagazer:

Primary author: Joshua Benton. Main text last updated: October 2, 2013.
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