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Instapaper is an application aimed at time-shifting the consumption of online content, including journalism. It was launched in 2008 by developer Marco Arment, who at the time was the lead developer of Tumblr, and was bought in 2013 by Betaworks.
Instapaper allows users to click a bookmarklet whenever they come across an article they would like to read later; typical candidates include long magazine articles. Once clicked, the article is stripped of ads and clutter, saved on Instapaper’s servers, and made available for offline reading in Instapaper’s iPhone and iPad apps. Instapaper also connects to Amazon’s Kindle.
Instapaper and its ilk have encouraged some news organizations to experiment with less cluttered reading environments, although they have also been controversial for some because of their extraction of content from its surrounding advertisements. Readability, in response, has created a program for publishers that pays them a small amount when their articles are read within the service.
NBCNews.com was a website launched in July 2012 after Microsoft and NBCUniversal dissolved the jointly owned and operated MSNBC.com. The site contained MSNBC TV content until MSNBC relaunched its own MSNBC.com site in 2013. NBC relaunched NBCNews.com in 2014 with an emphasis on original digital video. Previously, msnbc.com was corporately separate from the cable channel MSNBC,…