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Key links:
Primary website:
instapaper.com
Primary Twitter:
@instapaper

Instapaper is an application aimed at time-shifting the consumption of online content, including journalism. It was launched in 2008 by developer Marco Arment, who at the time was the lead developer of Tumblr, and was bought in 2013 by Betaworks.

Instapaper allows users to click a bookmarklet whenever they come across an article they would like to read later; typical candidates include long magazine articles. Once clicked, the article is stripped of ads and clutter, saved on Instapaper’s servers, and made available for offline reading in Instapaper’s iPhone and iPad apps. Instapaper also connects to Amazon’s Kindle.

Instapaper is perhaps the most popular of a number of services aimed at encouraging long-form reading, including Read It Later, Readability, and Longreads.

Instapaper and its ilk have encouraged some news organizations to experiment with less cluttered reading environments, although they have also been controversial for some because of their extraction of content from its surrounding advertisements. Readability, in response, has created a program for publishers that pays them a small amount when their articles are read within the service.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
April 21, 2016 / Shan Wang
Saved you a tap: Gmail’s Inbox now lets you email links to stories to read later, streamlines newsletters — You’ve heard the stat that of the many apps on their phones, most people use only five or fewer. At F8 last week, the platform di tutti platforms announced a “Save to Facebook” button for the web, threa...
April 12, 2016 / Joshua Benton
Here are the important announcements for publishers at Facebook’s F8 keynote — Facebook’s annual developer conference F8 is up there with Apple’s and Google’s keynotes for important news for publishers. Today’s keynote speech by CEO Mark Zuckerberg (video here) was evidence ...
Oct. 30, 2015 / Joseph Lichterman
Can’t finish a New Yorker story online? The magazine will now send you an email reminder to come back — For as long as The New Yorker has existed, its readers have lamented not being able to get through everything in the magazine. Everyone from The Onion to Thought Catalog has addressed the scourge of an unread stack of ma...
June 19, 2014 / Justin Ellis
From Instapaper to newspaper: PaperLater wants to put your saved articles onto newsprint — There’s a kind of unspoken promise that comes along with any delayed reading service: At some point, you’ll have time to read this really great thing. But as anyone who has stared into the void of an Instapap...
Nov. 14, 2013 / Joshua Benton
Pocket shows the power of data in picking stories — One of my hobby horses (I’ve got a few) is that news organizations aren’t doing enough to personalize the stories they present to users. The largest news companies produce a ton of content every day; individu...

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Primary author: Joshua Benton. Main text last updated: October 2, 2013.
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The San Francisco Chronicle is a daily newspaper owned by Hearst Corp. The Chronicle was founded in 1865 by the de Young family, which owned it until 2000, when it was bought for $660 million by Hearst, which owned the San Francisco Examiner and had run a joint operating agency between the two papers since 1965. Hearst…

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