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Key links:
Primary website:
kickstarter.com
Primary Twitter:
@kickstarter

Kickstarter is an online platform for funding projects ranging from movies, albums, or journalism-related endeavors.

Kickstarter was founded in 2009 by Perry Chen, Yancey Strickler, and Charles Adler. The company is based in Manhattan.

Kickstarter is a form of “crowdfunding” that allows the public to donate small or large amounts to projects set up by a third-party. Projects on Kickstarter must offer a reward to users to encourage donations, with rewards ranging from a special product to exclusive access to a project. The approach to fundraising requires projects to reach full-funding by a deadline, if a funding target is not met the money is returned to supporters. Kickstarter takes a 5 percent fee from funded projects to cover their costs. Donations are handled by Amazon Payments, which also takes a small percentage of the raised funds for credit card processing.

According to the company, Kickstarter raised $27.6 million and funded more than 3,900 projects in 2010.

Kickstarter and journalism

One of Kickstarter’s project areas is publishing, including journalism, which has lead to discussion on whether the service can be a viable alternative method to fund reporting similar to Spot.us. In 2010 writer and cartoonist Ted Rall successfully raised over $21,000 to return to Afghanistan to report on US military activity and life for Afghanis.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
Oct. 17, 2012 / Adrienne LaFrance
How to make your journalism project succeed on Kickstarter — You're going to need a strong network, a project with an end point, and some luck....
Sept. 14, 2012 / Mark Coddington
This Week in Review: The bizarre anti-Muslim film, and challenging foundations’ journalism priorities — Plus: More details on the Journal Register Co.'s bankruptcy, new ideas on j-school training, and the rest of the news in media and tech this week....
Aug. 24, 2011 / Justin Ellis
Bethlehem Shoals on The Classical and launching the Kickstarter way — When the would-be sports site The Classical exploded into the Internet's consciousness via Kickstarter last week there were, as much as there could be, cries of joy. For writers, journalists, and sports fans of a certain...
Aug. 8, 2011 / Megan Garber
The Kingdom and the Tower: NYT launches beta620, a crowdsourced testing ground for new projects — Gay Talese described The New York Times as, variously, a “fact factory,” “a cathedral of quiet dignity,” and a “necessary proof of the world’s existence.” In almost the same breath, however — and almost u...
April 27, 2011 / Joshua Benton
Jesse Thorn on making your own thing in public radio (while still being able to feed your family) — Two years ago, I did a four-part interview with Jesse Thorn, the host of the public radio program The Sound of Young America and, to my mind, one of the most interesting entrepreneurs in public media today. The Sound of ...

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Primary author: Justin Ellis. Main text last updated: May 9, 2011.
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Bureau of Investigative Journalism logo

The Bureau of Investigative Journalism is a nonprofit British news organization focusing on investigative reporting on public-interest issues. The bureau was officially launched in April 2010. Its creation was announced in July 2009 as a project of the newly created Investigations Fund, a network of British investigative journalists, and was co-founded by David and Elaine…

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