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Key links:
Primary website:
dailyvoice.com
Primary Twitter:
@thedailyvoice

The Daily Voice, formerly known as Main Street Connect, is a network of hyperlocal news sites that operates on a franchise model.

The company, founded by former community newspaper publisher Carll Tucker, was launched in early 2010 with The Daily Norwalk, a site covering Norwalk, Conn. It quickly expanded to several other sites in the New York area, with plans to grow to 3,000 sites by 2013. However, by 2013, it had just 41 sites in New York and Connecticut, having shut down 11 sites in Massachusetts. It had a staff as large as about 25 employees, including 11 in editorial, but made substantial layoffs, including nearly all of its corporate staff, in 2013.

The network’s sites are run by local “affiliates” who are responsible for reporting the site’s news and selling its advertising, and who receive about 80 percent of the sites’ revenue. The company provides the technical infrastructure and sales, billing and accounting support.

The company raised about $4 million in investment in 2010 and planned to bring in revenue through local advertisers, including social media advertising. Its “annual visibility packages” offer advertisers access to reporters and guaranteed coverage in the features section of the site.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
June 9, 2011 / Ken Doctor
The newsonomics of defense and offense — Walter Hussman deserves a good laugh. Hussman, publisher of the Arkansas Democrat-Gazette, defied conventional wisdom and walled off his local reporting content, back in 2002. Why give away on the web what you made peopl...
June 2, 2010 / Laura McGann
WaPo rezones a neighborhood on its site, builds a new local point of entry — Following its recent launch of PostPolitics, The Washington Post today unveiled another stand-alone landing page at PostLocal.com. The page pulls together existing local content from its Metro section, plus houses new bl...
May 25, 2010 / Laura McGann
Borrowing from burgers: franchise-model startup wants to make community news sites profitable — Launching a community news site is tough. You’ve got editorial decisions, like putting together a team of reporters and editors, plus technical hurdles like finding the right CMS and hosting service, and then there...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: March 14, 2013.
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The Chicago Tribune is the 11th-largest daily newspaper in the country and the flagship publication of Tribune Publishing. The paper has been under the ownership of the Tribune Company and Tribune Publishing since its founding in 1847. In 2007 the paper, along with other Tribune Company properties including the Los Angeles Times and Baltimore Sun,…

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