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Key links:
Primary website:
mashable.com
Primary Twitter:
@mashable

Mashable is a blog that covers social media news and analysis.

The blog was founded in 2005 by Pete Cashmore, who was 19 at the time. Cashmore said in 2008 that Mashable had been profitable since its inception without the need for venture funding. Mashable first took on outside funding when it raised $13.3 million for a significant expansion.

Mashable is the largest tech blog on the web and among the most influential blogs overall, with 34 million monthly unique visitors as of 2014. As of 2009, it brought in seven-figure annual revenue through advertising and events and now has a newsroom staff of about 77. The site has grown significantly in the past several years, partly because of the extensive sharing of its articles on social media. In 2011, it expanded its coverage to include entertainment and world news, which became a central part of its strategy. Beginning in 2012, it began running some content from the Atlantic and that National Journal on its site.

In early 2012, Mashable was reported multiple times to be in talks to sell to CNN for as much as $200 million.

Mashable’s content combines original reporting, aggregation, and analysis with a focus on utility for readers.

Video:

A 2008 Beet.tv interview with Cashmore:

Peers, allies, & competitors:
Recent Nieman Lab coverage:
Feb. 10, 2016 / Joseph Lichterman
Vertical video is becoming more popular, but there’s no consensus on the best way to make it — Hiking through the hills above Otta, Norway, a town of 1,700 about a four-hour drive north of Oslo, a team from the Norwegian public broadcaster NRK realized it would have to take a new approach to filming the vistas for...
Jan. 28, 2016 / Laura Hazard Owen
The Economist starts publishing its charts on the messaging app Line — The Economist is publishing charts and other visual content on messaging app Line, the company announced this week. The Economist already promotes its bilingual English-Chinese app, The Economist Global Business Review, ...
Jan. 7, 2016 / Ken Doctor
Newsonomics: Setting the news table for 2016 — How can we set the table for 2016? Advertising woes continue — deepen, actually. Whole new forms of storytelling open up and go mainstream more quickly. Virtual reality joins the harsher realities. Hundreds of millions...
Nov. 17, 2015 / Joseph Lichterman
“In 140 characters, a life”: How Mashable is using Twitter to commemorate the victims of the Paris terrorist attacks — News of the terrorist attacks in Paris broke late Friday afternoon, and after a weekend of covering the attacks and their fallout, a group of Mashable editors gathered in executive editor Jim Roberts‘ office Monday...
Nov. 12, 2015 / Joseph Lichterman
How Storyful is turning Slack into an extension of its newswire — Usage of the messaging app Slack has exploded. The company says it has 1.25 million daily users, tenfold growth in just a year, and all kinds of news organization — from The New York Times to us here at Nieman Lab — ...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: July 31, 2014.
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