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Key links:
Primary website:
mashable.com
Primary Twitter:
@mashable

Mashable is a blog that covers social media news and analysis.

The blog was founded in 2005 by Pete Cashmore, who was 19 at the time. According to Cashmore, Mashable has been profitable since its inception without the need for venture funding.

Mashable is the largest tech blog on the web and among the most influential blogs overall. As of 2009, it brought in seven-figure annual revenue through advertising and events and now has a staff of about 40. The site has grown significantly in the past several years, partly because of the extensive sharing of its articles on social media. In 2011, it expanded its coverage to include entertainment and world news. Beginning in 2012, it began running some content from the Atlantic and that National Journal on its site.

In early 2012, Mashable was reported multiple times to be in talks to sell to CNN for as much as $200 million.

Mashable’s content combines original reporting, aggregation, and analysis with a focus on utility for readers.

Video:

A 2008 Beet.tv interview with Cashmore:

Peers, allies, & competitors:
Recent Nieman Lab coverage:
June 29, 2011 / Megan Garber
Ben Parr, romantic swing dancer: Google now highlights individual authors in its search returns — Yesterday evening, just hours after it rolled out its long-awaited social layer, Google launched another new feature that will affect its search returns — and journalists. In a pilot program, Google is now highlighting...
Feb. 8, 2011 / Megan Garber
Mashable, tackling info overload, launches a Follow function keyed to user networks and interests — Mashable currently boasts 12 million unique visitors per month — making the social media-focused news site the largest independent tech news site on the web. It churns out huge quantities of stories, every day. And whi...
Dec. 21, 2010 / Vadim Lavrusik
Tablet-only, mobile-first: News orgs native to new platforms coming soon — We're wrapping up 2010 by asking some of the smartest people in journalism what the new year will bring. Here are 10 predictions from Vadim Lavrusik, community manager and social strategist at Mashable. Mashable, where t...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: June 14, 2012.
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The Drudge Report is a generally conservative online news aggregator run by Matt Drudge. The Drudge Report was one of the first news aggregation sites on the web. Drudge began the report in 1995 as an e-mail newsletter before turning it into a news site the following year. The site became prominent when it broke…

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