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Mashable is a blog that covers social media news and analysis.

The blog was founded in 2005 by Pete Cashmore, who was 19 at the time. Cashmore said in 2008 that Mashable had been profitable since its inception without the need for venture funding. Mashable first took on outside funding when it raised $13.3 million for a significant expansion.

Mashable is the largest tech blog on the web and among the most influential blogs overall, with 34 million monthly unique visitors as of 2014. As of 2009, it brought in seven-figure annual revenue through advertising and events and now has a newsroom staff of about 77. The site has grown significantly in the past several years, partly because of the extensive sharing of its articles on social media. In 2011, it expanded its coverage to include entertainment and world news, which became a central part of its strategy. Beginning in 2012, it began running some content from the Atlantic and that National Journal on its site.

In early 2012, Mashable was reported multiple times to be in talks to sell to CNN for as much as $200 million.

Mashable’s content combines original reporting, aggregation, and analysis with a focus on utility for readers.


A 2008 Beet.tv interview with Cashmore:

Peers, allies, & competitors:
Recent Nieman Lab coverage:
Nov. 17, 2015 / Joseph Lichterman
“In 140 characters, a life”: How Mashable is using Twitter to commemorate the victims of the Paris terrorist attacks — News of the terrorist attacks in Paris broke late Friday afternoon, and after a weekend of covering the attacks and their fallout, a group of Mashable editors gathered in executive editor Jim Roberts‘ office Monday...
Nov. 12, 2015 / Joseph Lichterman
How Storyful is turning Slack into an extension of its newswire — Usage of the messaging app Slack has exploded. The company says it has 1.25 million daily users, tenfold growth in just a year, and all kinds of news organization — from The New York Times to us here at Nieman Lab — ...
Oct. 19, 2015 / Justin Ellis
What’s actually working in digital advertising? 8 publishers on how they’re bringing in money — Many publishers’ digital revenues have been on an upward swing in recent years — but it’s not enough to fill the gaps left by print. According to eMarketer, global digital ad spending in 2015 is expected to...
Feb. 23, 2015 / Joseph Lichterman
Snapchat stories: Here’s how 6 news orgs are thinking about the chat app — When Sam Sheffer, The Verge’s social media editor, launched the site’s Snapchat account at the end of July last year, he meant it to be a small-scale experiment. “I only promoted it on my personal Twitter account,...
Dec. 1, 2014 / Joseph Lichterman
In Sweden, traditional tabloid rivals are taking their battle to viral sites — Thomas Mattsson, editor-in-chief of the Swedish tabloid Expressen, set a bold goal for his staff last summer: Develop, build, and launch a viral news site — think the more LOL elements of BuzzFeed — in just two weeks...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: July 31, 2014.
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