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Mashable is a blog that covers social media news and analysis.
The blog was founded in 2005 by Pete Cashmore, who was 19 at the time. According to Cashmore, Mashable has been profitable since its inception without the need for venture funding.
Mashable is the largest tech blog on the web and among the most influential blogs overall. As of 2009, it brought in seven-figure annual revenue through advertising and events and now has a staff of about 40. The site has grown significantly in the past several years, partly because of the extensive sharing of its articles on social media. In 2011, it expanded its coverage to include entertainment and world news. Beginning in 2012, it began running some content from the Atlantic and that National Journal on its site.
In early 2012, Mashable was reported multiple times to be in talks to sell to CNN for as much as $200 million.
Mashable’s content combines original reporting, aggregation, and analysis with a focus on utility for readers.
Video:
A 2008 Beet.tv interview with Cashmore: