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Key links:
Primary website:
mashable.com
Primary Twitter:
@mashable

Mashable is a blog that covers social media news and analysis.

The blog was founded in 2005 by Pete Cashmore, who was 19 at the time. Cashmore said in 2008 that Mashable had been profitable since its inception without the need for venture funding. Mashable first took on outside funding when it raised $13.3 million for a significant expansion.

Mashable is the largest tech blog on the web and among the most influential blogs overall, with 34 million monthly unique visitors as of 2014. As of 2009, it brought in seven-figure annual revenue through advertising and events and now has a newsroom staff of about 77. The site has grown significantly in the past several years, partly because of the extensive sharing of its articles on social media. In 2011, it expanded its coverage to include entertainment and world news, which became a central part of its strategy. Beginning in 2012, it began running some content from the Atlantic and that National Journal on its site.

In early 2012, Mashable was reported multiple times to be in talks to sell to CNN for as much as $200 million.

Mashable’s content combines original reporting, aggregation, and analysis with a focus on utility for readers.

Video:

A 2008 Beet.tv interview with Cashmore:

Peers, allies, & competitors:
Recent Nieman Lab coverage:
July 22, 2014 / Joseph Lichterman
From Grumpy Cat to Ukraine: How Mashable is expanding beyond gadgets and apps — Within minutes of the first reports that a Malaysia Airlines plane had crashed over eastern Ukraine Thursday, Mashable had live coverage up and running. Its real-time news staff in New York was updating the post with vid...
June 10, 2014 / Caroline O'Donovan
Around the world, media outlets and journalists are using chat apps to spread the news — If you had followed BBC News India on WhatsApp on May 16, the day election results were announced after over a month of voting, you would have seen news updates in a variety of formats. In the early morning hours, there ...
April 14, 2014 / Caroline O'Donovan
What’s the return on investment for news video? Tow looks at strategies in 125 newsrooms across the country — Columbia’s Tow Center has a new report out today on how publishers are actually dealing with video. Many newsrooms have made video a major focus and are pinning their hopes for revenue on the medium. Columbia assis...
March 17, 2014 / Caroline O'Donovan
Know which way the wind blows: Journalists need to think more critically about weather maps — Everybody’s talking about the weather. Weather.com is exploding with content, from longform to short docs to clickbait. Gawker just started a weather blog called The Vane. BuzzFeed recently launched BuzzFeed Storm ...
Aug. 29, 2013 / Ken Doctor
The newsonomics of big and little, from NBC News and GlobalPost to Thunderdome — Ah, the joys of big and of little. In media businesses, little means few if any layers of bothersome decision-making. Agility. Nimbleness. Independence. All great and positive values. But little can also mean limited rea...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: July 31, 2014.
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The Austin American-Statesman is a daily newspaper in Austin, Texas. The Statesman was founded in 1871 is owned by Atlanta-based Cox Enterprises, which bought the paper in 1976. Cox attempted to sell the paper in 2008 and 2009, but took the paper off the market when offers were far less than what the company had…

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