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Key links:
Primary website:
mashable.com
Primary Twitter:
@mashable

Mashable is a blog that covers social media news and analysis.

The blog was founded in 2005 by Pete Cashmore, who was 19 at the time. Cashmore said in 2008 that Mashable had been profitable since its inception without the need for venture funding. Mashable first took on outside funding when it raised $13.3 million for a significant expansion.

Mashable is the largest tech blog on the web and among the most influential blogs overall, with 34 million monthly unique visitors as of 2014. As of 2009, it brought in seven-figure annual revenue through advertising and events and now has a newsroom staff of about 77. The site has grown significantly in the past several years, partly because of the extensive sharing of its articles on social media. In 2011, it expanded its coverage to include entertainment and world news, which became a central part of its strategy. Beginning in 2012, it began running some content from the Atlantic and that National Journal on its site.

In early 2012, Mashable was reported multiple times to be in talks to sell to CNN for as much as $200 million.

Mashable’s content combines original reporting, aggregation, and analysis with a focus on utility for readers.

Video:

A 2008 Beet.tv interview with Cashmore:

Peers, allies, & competitors:
Recent Nieman Lab coverage:
April 19, 2016 / Joseph Lichterman
Mashable chief content officer: We’re still investing in journalism our “audience loves and values” — I profiled Mashable in July 2014 as the company was in the process of ramping up its news coverage. At the time, Jim Roberts, the New York Times veteran who’d been hired to lead Mashable’s news operations, to...
April 13, 2016 / Ken Doctor
Newsonomics: With new roadblocks for digital news sites, what happens next? — At BuzzFeed, a 32 percent miss in 2015 revenue and a halving of its 2016 revenue target, according to the Financial Times. At Mashable, a massive layoff after the company failed to sell itself. At Yahoo, an upcoming sale...
April 13, 2016 / Ricardo Bilton
A year into its new original content strategy, Upworthy is focusing on do-good videos instead of clickbait — 2015 was the year that Upworthy not only gave up on clickbait, but apologized for helping it spread. “We sort of unleashed a monster. Sorry for that,” Upworthy co-founder Peter Koechley said last March, referring to...
April 11, 2016 / Joseph Lichterman
You can now get personalized Breaking News alerts on Slack — Personalization is one of the central features of the Breaking News app. Users can choose to follow and get push alerts on more than 90,000 topics — from the Panama Papers to the NBA, or anything in between. NBC-owned ...
March 28, 2016 / Joseph Lichterman
Oculus Rift for news? Not quite yet — After years of anticipation and waiting, the Oculus Rift VR headset is finally here. Facebook-owned Oculus began shipping pre-ordered headsets today. The Rift retails for $599 — plus you need a special high-powered PC ...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: July 31, 2014.
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Gotham Gazette is an nonprofit online news organization that covers city and state government in New York City. The Gazette was founded in 1999 by the Citizens Union Foundation, making it one of the nation’s oldest local online-only startups. It receives funding through advertising and various foundations and donations, and has a full-time staff of…

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