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The Media Consortium is a collaborative network of liberal news organizations whose work includes digital innovation, advertising and media business studies.

The consortium was founded in 2005 and formally launched in 2006 by about two dozen news organizations, and it currently has 46 members, including Mother Jones, The Nation and Salon. The consortium three staff members and an annual budget of less than $500,000.

The consortium developed an Incubation and Innovation Lab in 2009 on the heels of a study on the future of journalism to help develop digital media products and strategies. The lab focuses on developing new revenue streams, mobile media and community engagement.

In 2009, the consortium also launched the Ad Progress Network, an initiative intended to allow members to sell web advertising collectively.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
Aug. 21, 2015 / Jo Ellen Green Kaiser
Jo Ellen Green Kaiser: Do independent news outlets have a blind spot when it comes to ethnic media? — Last May, I attended a retreat on independent journalism with the hope of bringing more infrastructural support to the field. I came out of that convening, however, with the realization that the very way we talk about in...
May 5, 2010 / Laura McGann
Media Consortium offers members cash for collaboration — The Media Consortium, a network of about 45 progressive-leaning independent media organizations wants to get its members to do some real-world testing of the future-of-news ideas we all talk about. The best way to get th...
July 22, 2009 / Lois Beckett
Ad Progress: Liberal sites plan an ad network without the middleman — In what may be one of the first publisher-owned web advertising collaboratives, a group of progressive media outlets, including Mother Jones, The Nation, and Air America, is launching the Ad Progress Network, a “one st...
July 13, 2009 / Lois Beckett
Five principles for developing a new media network from the Media Consortium’s Tracy Van Slyke — Shortly after George W. Bush’s victory in 2004, liberal magazines The American Prospect, Mother Jones, and The Nation held a joint crisis meeting. They emerged from the Rockefellers’ old “coach barnR...

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Primary author: Mark Coddington. Main text last updated: May 9, 2011.
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Explore: El Faro
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El Faro is the first web-only news organization launched in Central America, and it is based in El Salvador. It was founded in 1998, as an independent alternative to traditional media outlets, then perceived as highly partisan or corrupt. The original idea was it to be a printed newspaper, but its founders -Carlos Dada and Jorge…

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The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
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