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The Media Consortium is a collaborative network of liberal news organizations whose work includes digital innovation, advertising and media business studies.
The consortium was founded in 2005 and formally launched in 2006 by about two dozen news organizations, and it currently has 46 members, including Mother Jones, The Nation and Salon. The consortium three staff members and an annual budget of less than $500,000.
The consortium developed an Incubation and Innovation Lab in 2009 on the heels of a study on the future of journalism to help develop digital media products and strategies. The lab focuses on developing new revenue streams, mobile media and community engagement.
Sports Illustrated is the nation’s largest sports magazine, published weekly by Time Warner. Its weekly print circulation in 2010 was around 3.1 million and its web traffic ranks among the highest of the web’s sports sites. Sports Illustrated has been one of sports journalism’s leading institutions since the 1960s, though it has been criticized in…