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Key links:
Primary website:
motherjones.com
Primary Twitter:
@motherjones

Mother Jones is a nonprofit, liberal, bimonthly magazine that specializes in investigative reporting.

Mother Jones was founded in 1976 and is based in San Francisco. In 2008, the magazine opened a Washington bureau with seven staff members.

Mother Jones is published by the Foundation for National Progress, which exists solely to support the magazine. About half of the magazine’s annual revenue comes from major grants and donations, with the remainder from smaller donations, subscriptions, newsstand sales, and advertising. It has stood out from other nonprofit news outlets for its diversity of revenue sources. In 2012, nearly 39,000 people donated to the magazine. It also sells ads for both the print magazine and website.

Mother Jones’ circulation increased sharply in the early 2000s, though it has dipped slightly during the Obama administration. The magazine says total circulation is 215,000, about three-quarters of which are paid subscriptions.

Mother Jones was among the first magazines to launch a website in 1993. In 2009, the magazine rebuilt its site on the open-source platform Drupal with the intent that readers help it with data mashups and other projects. The redesign also included a commenting system that allows users to tag comments as “solutions” or “results” as a way to highlight civic participation. The magazine was also among the first news organizations to join the data archiving project DocumentCloud.

In 2010, Mother Jones launched The Climate Desk, a collaborative initiative covering climate change, which it spearheaded. The project includes The Atlantic, the Center for Investigative Reporting, Grist, Slate, Wired, and PBS’ Need to Know. Mother Jones is also a founding member of the Media Consortium, a group of liberal publications that launched in 2006, also creating an advertising network.

The magazine reported record-breaking web traffic in February 2011, a 420 percent increase from the year before. Mother Jones attributed its growth in part to an expanded focus on explainers, which bring context to big news stories, as well as to rapid growth in social media. Its digital ad sales also rose 97 percent in the first of half of 2011 over the previous year. It doubled its previous record high traffic number in September 2012, when it posted a video of presidential candidate Mitt Romney making controversial comments about American who didn’t pay federal income tax.

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Monday Q&A: Mother Jones’ Steve Katz on that 47% video and turning attention into donations — Nonprofit news outlets rely on their readers to support their work — preferably not just in likes or retweets, but also in dollars. If you follow the path laid out by Mother Jones, all you need is a bombshell story, a ...
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Aug. 10, 2011 / Megan Garber
MoJo’s digital ad revenue: up 97 percent over last year — We wrote earlier this year about some optimism-inspiring traffic gains over at Mother Jones: This February — long before Osama bin Laden's death spiked traffic stats for many mags in MoJo's league — the site saw a 42...

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Primary author: Mark Coddington. Main text last updated: July 25, 2013.
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