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Mother Jones is a nonprofit, liberal, bimonthly magazine that specializes in investigative reporting.
Mother Jones was founded in 1976 and is based in San Francisco. In 2008, the magazine opened a Washington bureau with seven staff members. The bureau had a staff of 16 as of 2014, while the entire magazine had a staff of about 80.
Mother Jones is published by the Foundation for National Progress, which exists solely to support the magazine. About half of the magazine’s annual revenue comes from major grants and donations, with the remainder from smaller donations, subscriptions, newsstand sales, and advertising. It has stood out from other nonprofit news outlets for its diversity of revenue sources. In 2012, nearly 39,000 people donated to the magazine. It also sells ads for both the print magazine and website.
Mother Jones’ circulation increased sharply in the early 2000s, though it has dipped slightly during the Obama administration. The magazine says total circulation is 215,000, about three-quarters of which are paid subscriptions.
Mother Jones was among the first magazines to launch a website in 1993. In 2009, the magazine rebuilt its site on the open-source platform Drupal with the intent that readers help it with data mashups and other projects. The redesign also included a commenting system that allows users to tag comments as “solutions” or “results” as a way to highlight civic participation. The magazine was also among the first news organizations to join the data archiving project DocumentCloud.
In 2010, Mother Jones launched The Climate Desk, a collaborative initiative covering climate change, which it spearheaded. The project includes The Atlantic, the Center for Investigative Reporting, Grist, Slate, Wired, and PBS’ Need to Know. Mother Jones is also a founding member of the Media Consortium, a group of liberal publications that launched in 2006, also creating an advertising network.
The magazine reported record-breaking web traffic in February 2011, a 420 percent increase from the year before. Mother Jones attributed its growth in part to an expanded focus on explainers, which bring context to big news stories, as well as to rapid growth in social media. Its digital ad sales also rose 97 percent in the first of half of 2011 over the previous year. It doubled its previous record high traffic number in September 2012, when it posted a video of presidential candidate Mitt Romney making controversial comments about American who didn’t pay federal income tax. Its traffic continued to rise to new highs in 2014, thanks to continued work in drawing traffic from social media.
Salon is an online magazine focusing on political and cultural news and commentary. Salon was founded in 1995 by several former San Francisco Examiner journalists, receiving startup funding from tech companies like Apple and Adobe. It was one of the first prominent webzines, combining political commentary and news with essays and arts criticism. Salon generally…