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NBCNews.com was a website launched in July 2012 after Microsoft and NBCUniversal dissolved the jointly owned and operated MSNBC.com.
Previously, msnbc.com was corporately separate from the cable channel MSNBC, though it was launched along with MSNBC in 1996. While the cable channel has been owned by NBCUniversal since 2005, msnbc.com remained a 50/50 partnership between NBC and Microsoft. In mid-2012, NBC was reported to be buying Microsoft’s half of msnbc.com, with the site being rebranded as NBCNews.com.
Msnbc.com was the third-largest news site on the web by unique visitors as of April 2011. It had long been recognized as one of the web’s most innovative news sites, winning numerous online journalism awards. During the early 2000s, the site found success even as the cable channel struggled. It turned a profit for the first time in 2004.
From 2009 to 2013, msnbc.com and NBCNews owned EveryBlock, a site that collected and sorted local news data in more than a dozen U.S. cities. Msnbc.com bought EveryBlock in 2009, and NBC shut it down in 2013. After its acquisition, EveryBlock added local discussion boards, a partnership with the community fix-it site SeeClickFix, and a mobile version. It underwent a major redesign in 2011 to emphasize community conversation alongside local data.
Later in 2009, msnbc.com also took over management of the @BreakingNews Twitter feed, which had 1.4 million followers at the time. In January 2010, the site bought breakingnews.com, announcing plans for a “multi-platform, integrated effort” involving the new site and Twitter feed. Since the acquisitions, a team within msnbc.com has been developing the site’s breaking news strategy, experimenting in particular with crowdsourced curation. In 2012, BreakingNews released an app that produced breaking news tickers on TV screens.
EveryBlock is a site owned by Comcast that collects and sorts local news data and hosts community conversation on a block-by-block level. The site ran from 2008 to 2013 — owned most of that time by msnbc.com — before closing and being relaunched in 2014 by Comcast. The site was launched in 2008 by Chicago-based journalist and developer Adrian…