What are we missing? Is there a key link we skipped, or a part of the story we got wrong?
Let us know — we’re counting on you to help Encyclo get better.
NBCNews.com was a website launched in July 2012 after Microsoft and NBCUniversal dissolved the jointly owned and operated MSNBC.com.
Previously, msnbc.com was corporately separate from the cable channel MSNBC, though it was launched along with MSNBC in 1996. While the cable channel has been owned by NBCUniversal since 2005, msnbc.com remained a 50/50 partnership between NBC and Microsoft. In mid-2012, NBC was reported to be buying Microsoft’s half of msnbc.com, with the site being rebranded as NBCNews.com.
Msnbc.com was the third-largest news site on the web by unique visitors as of April 2011. It had long been recognized as one of the web’s most innovative news sites, winning numerous online journalism awards. During the early 2000s, the site found success even as the cable channel struggled. It turned a profit for the first time in 2004.
From 2009 to 2013, msnbc.com and NBCNews owned EveryBlock, a site that collected and sorted local news data in more than a dozen U.S. cities. Msnbc.com bought EveryBlock in 2009, and NBC shut it down in 2013. After its acquisition, EveryBlock added local discussion boards, a partnership with the community fix-it site SeeClickFix, and a mobile version. It underwent a major redesign in 2011 to emphasize community conversation alongside local data.
Later in 2009, msnbc.com also took over management of the @BreakingNews Twitter feed, which had 1.4 million followers at the time. In January 2010, the site bought breakingnews.com, announcing plans for a “multi-platform, integrated effort” involving the new site and Twitter feed. Since the acquisitions, a team within msnbc.com has been developing the site’s breaking news strategy, experimenting in particular with crowdsourced curation. In 2012, BreakingNews released an app that produced breaking news tickers on TV screens.
The Lens is a nonprofit news site dedicated to covering the New Orleans area. Founded in 2009 by Karen Gadbois and Ariella Cohen, The Lens began publishing online in January 2010 with the mission of covering stories beyond the scope of local news organizations like The Times-Picayune and The Advocate. Its content is often republished…