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Key links:
Primary website:
nbcnews.com
Primary Twitter:
@NBCNews

NBC News is a television network news operation, a division of NBC.

NBC News’ programming includes the NBC Nightly News, Today, Meet the Press, and Dateline. In addition, the division provides content for the cable news channel MSNBC and business news channel CNBC.

NBC News is the United States’ leading television news outlet, consistently ranking as the most profitable network news division, largely because of revenue brought in by MSNBC.

NBC News is owned by NBC Universal, which is owned by the cable company Comcast, which bought a 51% stake in NBC Universal for $30 billion in January 2011. (It bought the remainder of the company from General Electric in 2013.) The deal was originally announced in December 2009 and received federal approval in January 2011 on several conditions, including that Comcast would add local TV news programming on the stations it owns, and partner with local nonprofit news organizations. The acquisition was criticized by some as giving Comcast too much power.

Comcast has relatively little experience in news media ownership, though its executives have said NBC News is an important part of their purchase.

NBC has experimented in digital journalism, starting with Internet-based video reports in 2007. The network hired Mara Schiavocampo as its first “digital correspondent,” producing online video. In 2013, it bought Stringwire, a company that allows video to be streamed from eyewitnesses in the network’s control rooms. In 2014, it invested in and partnered with the social video news company NowThis News, and partnered with the tech news site Recode.

In 2007, NBC renamed its owned-and-operated stations NBC Local Media. NBC relaunched those 10 stations’ websites in 2008 and in 2009 implemented a “mood” application that tracked readers’ emotional reactions to the sites’ stories. In 2011, it announced that 10 of those stations in Los Angeles, Chicago, and Philadelphia would begin sharing content with local nonprofit news outlets and ProPublica. Several owned-and-operated stations have also partnered with Instagram to solicit viewer photos to use on air and online. Nationally, it partnered with Newsweek and the Daily Beast on digital coverage of the 2012 campaign. In 2013, it began partnering with the global news organization GlobalPost on international coverage.

NBC has also indicated an interest in expanding those sites to markets with affiliated stations, potentially in conflict with those stations’ sites. Additionally, NBC provides news video clips to local pages on Microsoft’s MSN web network.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
June 12, 2014 / Justin Ellis
The notification knows where you are: Breaking News debuts news alerts tied to your location — “If the news is that important, it’ll find me,” the saying goes — and in the case of the new Breaking News app, finding you becomes a little more literal. This morning, the popular news service is rel...
May 29, 2014 / Joseph Lichterman
Who’s behind that tweet? Here’s how 7 news orgs manage their Twitter and Facebook accounts — On a typical day, The Wall Street Journal publishes about 500 or 600 stories. And with correspondents spread across the globe, those stories go up around the clock. To match the frenetic pace of publishing, the Journal e...
May 29, 2014 / Joseph Lichterman
It’s alive! What NPR learned from turning its @nprnews Twitter account from a bot into a human — May 22 was World Goth Day! To celebrate, NPR’s main Twitter account, @nprnews, sent out a tweet to its 2 million-plus followers sharing a 2013 NPR story on Goth Barbie. It earned 156 retweets — among the highest ...
Jan. 17, 2014 / Mark Coddington
This Week in Review: Net neutrality on life support, and Google and Facebook nab startups — The end of net neutrality?: Net neutrality was dealt its most severe blow in recent history this week as a federal appeals court ruled that the U.S. Federal Communications Commission doesn’t have jurisdiction to re...
Aug. 29, 2013 / Ken Doctor
The newsonomics of big and little, from NBC News and GlobalPost to Thunderdome — Ah, the joys of big and of little. In media businesses, little means few if any layers of bothersome decision-making. Agility. Nimbleness. Independence. All great and positive values. But little can also mean limited rea...

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Primary author: Mark Coddington. Main text last updated: January 16, 2014.
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Topix is a network of aggregated local news and community forums. Topix was launched in 2004 in Palo Alto, Calif., by the founders of the Open Directory Project. Three newspaper companies — Gannett, Knight-Ridder, and the Tribune Co. — each bought a quarter of the company in 2005. The site claims about 125 million page…

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The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
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