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Key links:
Primary website:
msnbc.msn.com
Primary Twitter:
@NBCNews

NBC News is a television network news operation, a division of NBC.

NBC News’ programming includes the NBC Nightly News, Today, Meet the Press, and Dateline. In addition, the division provides content for the cable news channel MSNBC and business news channel CNBC.

NBC News is the United States’ leading television news outlet, consistently ranking as the most profitable network news division, largely because of revenue brought in by MSNBC.

NBC News is owned by NBC Universal, which is owned by the cable company Comcast, which bought a 51% stake in NBC Universal for $30 billion in January 2011. (It bought the remainder of the company from General Electric in 2013.) The deal was originally announced in December 2009 and received federal approval in January 2011 on several conditions, including that Comcast would add local TV news programming on the stations it owns, and partner with local nonprofit news organizations. The acquisition was criticized by some as giving Comcast too much power.

Comcast has relatively little experience in news media ownership, though its executives have said NBC News is an important part of their purchase.

NBC has experimented in digital journalism, starting with Internet-based video reports in 2007. The network hired Mara Schiavocampo as its first “digital correspondent,” producing online video.

In 2007, NBC renamed its owned-and-operated stations NBC Local Media. NBC relaunched those 10 stations’ websites in 2008 and in 2009 implemented a “mood” application that tracked readers’ emotional reactions to the sites’ stories. In 2011, it announced that 10 of those stations in Los Angeles, Chicago, and Philadelphia would begin sharing content with local nonprofit news outlets and ProPublica. Several owned-and-operated stations have also partnered with Instagram to solicit viewer photos to use on air and online. Nationally, it partnered with Newsweek and the Daily Beast on digital coverage of the 2012 campaign.

NBC has also indicated an interest in expanding those sites to markets with affiliated stations, potentially in conflict with those stations’ sites. Additionally, NBC provides news video clips to local pages on Microsoft’s MSN web network.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
June 3, 2013 / Justin Ellis
SCOTUSblog partners with NBC News and MSNBC — The oft-cited and never duplicated SCOTUSblog is teaming up with NBC News and MSNBC to cover the court’s upcoming batch of end-of-term rulings. Politico’s Dylan Byers reports that SCOTUSblog’s Tom Golds...
July 30, 2012 / Adrienne LaFrance
One year since she was hired, Vivian Schiller’s “wild ride” at NBC is just beginning — NBC News' first ever chief digital strategist reflects on her first year with the network....
Jan. 13, 2012 / Mark Coddington
This Week in Review: Google and the social search wars, and the Post’s in-house innovation critic — Plus: 'Truth vigilantes' and objectivity, debating the value of political journalism, unique paywall models, and the rest of the week's must-reads in the future of news....
Jan. 9, 2012 / Justin Ellis
Why media outlets team up in an election year — We've reached the point in journalism where we barely bat an eye when two news organizations say they're joining forces. Anything less than a merger is just not an earth mover these days, when egos, brands, unique audien...
Dec. 14, 2011 / Justin Ellis
A web-first politics site for NBC News: Vivian Schiller on the launch of NBCPolitics.com — NBC News keeps its political reporting in lots of different places. There’s Chuck Todd on Twitter, in the evening with Brian Williams and the Nightly News Crew, online at MSNBC’s First Read, or your Sunday mo...

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Primary author: Mark Coddington. Main text last updated: February 14, 2013.
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