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Key links:
Primary website:
nbcnews.com
Primary Twitter:
@NBCNews

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

NBC News is a television network news operation, a division of NBC.

NBC News’ programming includes the NBC Nightly News, Today, Meet the Press, and Dateline. In addition, the division provides content for the cable news channel MSNBC and business news channel CNBC.

NBC News is the United States’ leading television news outlet, consistently ranking as the most profitable network news division, largely because of revenue brought in by MSNBC.

NBC News is owned by NBC Universal, which is owned by the cable company Comcast, which bought a 51% stake in NBC Universal for $30 billion in January 2011. (It bought the remainder of the company from General Electric in 2013.) The deal was originally announced in December 2009 and received federal approval in January 2011 on several conditions, including that Comcast would add local TV news programming on the stations it owns, and partner with local nonprofit news organizations. The acquisition was criticized by some as giving Comcast too much power.

Comcast has relatively little experience in news media ownership, though its executives have said NBC News is an important part of their purchase.

NBC has experimented in digital journalism, starting with Internet-based video reports in 2007. The network hired Mara Schiavocampo as its first “digital correspondent,” producing online video. In 2013, it bought Stringwire, a company that allows video to be streamed from eyewitnesses in the network’s control rooms. In 2014, it invested in and partnered with the social video news company NowThis News, and partnered with the tech news site Recode.

In 2007, NBC renamed its owned-and-operated stations NBC Local Media. NBC relaunched those 10 stations’ websites in 2008 and in 2009 implemented a “mood” application that tracked readers’ emotional reactions to the sites’ stories. In 2011, it announced that 10 of those stations in Los Angeles, Chicago, and Philadelphia would begin sharing content with local nonprofit news outlets and ProPublica. Several owned-and-operated stations have also partnered with Instagram to solicit viewer photos to use on air and online. Nationally, it partnered with Newsweek and the Daily Beast on digital coverage of the 2012 campaign. In 2013, it began partnering with the global news organization GlobalPost on international coverage.

NBC has also indicated an interest in expanding those sites to markets with affiliated stations, potentially in conflict with those stations’ sites. Additionally, NBC provides news video clips to local pages on Microsoft’s MSN web network.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
Aug. 30, 2016 / Joseph Lichterman
Alexa, give me the news: How outlets are tailoring their coverage for Amazon’s new platform — My routine most mornings these days goes like this: After snoozing my iPhone alarm at least twice, I roll over and say, “Alexa, give me my Flash Briefing.” The Amazon Echo sitting on my nightstand comes to li...
June 27, 2016 / Joseph Lichterman
Mississippi Today, backed by an NBC exec, aims to be the Texas Tribune of its undercovered state — Mississippi has one of the thinnest statehouse press corps in the United States. In 2014, there were just four full-time reporters — one for every 741,824 Mississippians — covering the state government in Jackson. Th...
June 20, 2016 / Joseph Lichterman
Breaking News wants you to use its app to share news tips with its editors — and other users — Less than a minute after a 5.2-magnitude earthquake shook Southern California at 1:04 a.m. on June 10, tips began pouring into the Breaking News app. Last month, the NBC-owned Breaking News added a geo-tipping feature th...
June 15, 2016 / Joseph Lichterman
The State of the News Media 2016: Mobile continues its takeover — Facebook, Snapchat, and other social platforms have dominated conversations around journalism over the past year. While publishers have flocked to tools like Facebook Live, Instant Articles, and Snapchat Discover to reac...
June 8, 2016 / Shan Wang
Meet the Press host Chuck Todd on maintaining the show’s presence in a “24/7 digital journalism” world — Chuck Todd doesn’t like buzzwords. In the half hour that we spoke, the Meet the Press host qualified his use of “millennial,” “old/legacy/traditional media,” and “media narrative.̶...

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Primary author: Mark Coddington. Main text last updated: January 16, 2014.
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Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
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