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Neighborlogs is a blogging platform for neighborhood-level news sites.
Neighborlogs, a for-profit venture owned by the Seattle company Instivate, was launched in 2007 by Scott Durham. About 70 online-only news sites use its free platform as of March 2010. The site is currently in private beta.
The Neighborlogs platform lets local publishers sell ads at their own rates with a tool called InstiAds. Instivate takes a 20-percent cut for all ads sold. Neighborlogs sites also share revenue from the Seattle Indie Advertising Network.
Neighborlogs’ largest site is Capitol Hill Seattle, which moved to the Neighborlogs platform in 2008 and won a Society for Professional Journalists award in May 2010. Capitol Hill Seattle is run by Neighborlogs vice president Justin Carder, but anyone can post content to the blog.
Placeblogger is a site that aggregates and organizes content from local blogs. The site, founded by Boston-area blogger Lisa Williams in 2007, allows users to create specialized feeds and maps of local blogs. The site has a database of blogs sorted into designated market areas for advertisers, as well as a service to help license local blog content….