about  /   archives  /   contact  /   subscribe  /   twitter    
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
Primary Twitter:

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

New York is a weekly magazine and daily website that primarily cover the culture and politics of New York City.

Founded in 1968 by Clay Felker and Milton Glaser as a competitor to The New Yorker, and known for its witty and often irreverent writing style, the magazine quickly established itself as a cradle of the New Journalism movement. Its roots were in the Sunday magazine of the New York Herald Tribune, begun in 1963; the magazine survived the newspaper’s closing in 1966. In 1976, Rupert Murdoch bought the magazine in a hostile takeover, forcing out Felker and Glaser. He owned the title until 1991. In 2003, the investment banker Bruce Wasserstein bought the magazine for $55 million.

In 2004, Wasserstein brought on Adam Moss, then editor of The New York Times Magazine, to become New York’s editor-in-chief. Under Moss’ leadership, the print magazine launched a quick, and major, overhaul dedicated in large part to enhancing the magazine’s cultural coverage. The move revitalized the magazine, leading to an improvement in both its quality and relevance. “He gets credit for making it significantly better, very quickly,” Kurt Andersen, co-founder of Spy magazine — and, briefly, New York’s editor himself — said of Moss after the redesign.

New York is also known for its witty design elements, both in print and online. The Approval Matrix, New York’s tongue-in-cheek graphical ranking system for cultural and political news items, was an early innovator in infographic design, and is still widely imitated. The magazine’s cover featuring Eliot Spitzer, in the wake of the New York governor’s prostitution scandal, was characterized by one graphic designer as, simply, “perfect.”

In 2006, Moss oversaw the revamp of nymag.com, reframing it as a daily destination for both city and national news. The redesign saw the birth of several blogs, with the Daily Intel, Grub Street, Vulture, and Fashion blogs together acting as a “big, big engine of growth” for the site overall, its general manager has said. As of early 2011, nymag.com was getting 8.5 million unique visitors a month. “In a way,” noted The New York Times’ David Carr, “New York magazine is fast becoming a digital enterprise with a magazine attached.”

Since the redesigns, New York has won more National Magazine Awards than any other publication. It has also been a finalist 44 times across various design and content categories. In 2007, New York became the first magazine to win awards for both its print and online editions in the same year.

The magazine has also improved its financial fortunes. In 2008, New York Media diversified with its purchase of the heavily trafficked restaurant site MenuPages.com. Between 2007 and 2010, visitors to the company’s websites, including MenuPages, doubled, with 2010’s digital sales up 70 percent over 2009’s. Digital revenue now constitutes 35 percent of the company’s overall revenue. Additionally, New York’s web presence is expanding the magazine’s impact beyond its previous city and regional reach: 75 percent of the visitors to New York’s various sites now come from beyond the New York market. In 2013, the magazine announced that it would cut back to a biweekly print schedule.


New York’s general manager on the mag becoming a “daily news destination”:

Recent Nieman Lab coverage:
Oct. 28, 2016 / Laura Hazard Owen
New York magazine turns a history of shopping recommendations into a new online revenue stream — “Service journalism” got renewed attention this week with the news that The New York Times shelled out $30 million for The Wirecutter and The Sweethome. But shopping recommendations obviously aren’t lim...
Sept. 17, 2015 / Laura Hazard Owen
iOS 9: How news organizations are updating their apps for Apple’s new operating system — Apple opened up iOS 9 to everyone for download on Wednesday. Most of the attention is going to ad blocking (and, yep, the No. 1 paid app in the App Store today is an ad blocker), but publishers are also updating their ap...
July 14, 2014 / Joshua Benton
It’s great to resurface old stories, but it’s also great to let readers know what you’re doing — If you look at the list of most popular stories on New York magazine’s front page, you’ll see in the No. 2 slot this piece by Ann Friedman, “Why I’m Glad I Quit New York at Age 24.” And if y...
Dec. 6, 2013 / Mark Coddington
This Week in Review: Questions on journalists’ handling of NSA files, and the value of viral content — Scrutiny for The Guardian over leaks: The stories continue to spill out of Edward Snowden’s documents from the U.S. National Security Agency — we’ve learned in the last two weeks that the NSA has been tr...
March 22, 2013 / Adrienne LaFrance
Changing trains: The Local East Village, NYU’s hyperlocal blog, moves from The New York Times to New York magazine — NEW YORK — New York University’s hyperlocal East Village blog has found a new home and a new name. After a two-and-a-half-year partnership with The New York Times, the newspaper is shutting down The Local: East ...

Recently around the web, from Mediagazer:

Primary author: Megan Garber. Main text last updated: December 5, 2013.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
American Public Media logo

American Public Media is the second-largest producer and distributor of public radio in the United States, behind NPR, and the largest owner and operator of public radio stations. APM, based in St. Paul, Minn., produces national programs including A Prairie Home Companion and Marketplace. The company owns and operates the statewide Minnesota Public Radio network and…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Some rights reserved. Copyright information »