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Key links:
Primary website:
nymag.com
Primary Twitter:
@NYMAG

New York is a weekly magazine and daily website that primarily cover the culture and politics of New York City.

Founded in 1968 by Clay Felker and Milton Glaser as a competitor to The New Yorker, and known for its witty and often irreverent writing style, the magazine quickly established itself as a cradle of the New Journalism movement. Its roots were in the Sunday magazine of the New York Herald Tribune, begun in 1963; the magazine survived the newspaper’s closing in 1966. In 1976, Rupert Murdoch bought the magazine in a hostile takeover, forcing out Felker and Glaser. He owned the title until 1991. In 2003, the investment banker Bruce Wasserstein bought the magazine for $55 million.

In 2004, Wasserstein brought on Adam Moss, then editor of The New York Times Magazine, to become New York’s editor-in-chief. Under Moss’ leadership, the print magazine launched a quick, and major, overhaul dedicated in large part to enhancing the magazine’s cultural coverage. The move revitalized the magazine, leading to an improvement in both its quality and relevance. “He gets credit for making it significantly better, very quickly,” Kurt Andersen, co-founder of Spy magazine — and, briefly, New York’s editor himself — said of Moss after the redesign.

New York is also known for its witty design elements, both in print and online. The Approval Matrix, New York’s tongue-in-cheek graphical ranking system for cultural and political news items, was an early innovator in infographic design, and is still widely imitated. The magazine’s cover featuring Eliot Spitzer, in the wake of the New York governor’s prostitution scandal, was characterized by one graphic designer as, simply, “perfect.”

In 2006, Moss oversaw the revamp of nymag.com, reframing it as a daily destination for both city and national news. The redesign saw the birth of several blogs, with the Daily Intel, Grub Street, Vulture, and Fashion blogs together acting as a “big, big engine of growth” for the site overall, its general manager has said. As of early 2011, nymag.com was getting 8.5 million unique visitors a month. “In a way,” noted The New York Times’ David Carr, “New York magazine is fast becoming a digital enterprise with a magazine attached.”

Since the redesigns, New York has won more National Magazine Awards than any other publication. It has also been a finalist 44 times across various design and content categories. In 2007, New York became the first magazine to win awards for both its print and online editions in the same year.

The magazine has also improved its financial fortunes. In 2008, New York Media diversified with its purchase of the heavily trafficked restaurant site MenuPages.com. Between 2007 and 2010, visitors to the company’s websites, including MenuPages, doubled, with 2010’s digital sales up 70 percent over 2009’s. Digital revenue now constitutes 35 percent of the company’s overall revenue. Additionally, New York’s web presence is expanding the magazine’s impact beyond its previous city and regional reach: 75 percent of the visitors to New York’s various sites now come from beyond the New York market. In 2013, the magazine announced that it would cut back to a biweekly print schedule.

Video:

New York’s general manager on the mag becoming a “daily news destination”:

Recent Nieman Lab coverage:
July 14, 2014 / Joshua Benton
It’s great to resurface old stories, but it’s also great to let readers know what you’re doing — If you look at the list of most popular stories on New York magazine’s front page, you’ll see in the No. 2 slot this piece by Ann Friedman, “Why I’m Glad I Quit New York at Age 24.” And if y...
Dec. 6, 2013 / Mark Coddington
This Week in Review: Questions on journalists’ handling of NSA files, and the value of viral content — Scrutiny for The Guardian over leaks: The stories continue to spill out of Edward Snowden’s documents from the U.S. National Security Agency — we’ve learned in the last two weeks that the NSA has been tr...
March 22, 2013 / Adrienne LaFrance
Changing trains: The Local East Village, NYU’s hyperlocal blog, moves from The New York Times to New York magazine — NEW YORK — New York University’s hyperlocal East Village blog has found a new home and a new name. After a two-and-a-half-year partnership with The New York Times, the newspaper is shutting down The Local: East ...
July 16, 2012 / Justin Ellis
New York Magazine publishes its first ebook, with Byliner — Instead of going on its own, the magazine figured there were new audiences to be gained by working with the ebook publisher....
Oct. 17, 2011 / Megan Garber
Adam Moss: NY Mag publishes new content every six minutes — Here’s a tidbit that will likely make your organizational productivity seem wildly inadequate: NYmag.com publishes new material every six minutes. Every six minutes....

Recently around the web, from Mediagazer:

Primary author: Megan Garber. Main text last updated: December 5, 2013.
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