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Newsmax is a conservative American political media company that produces a monthly magazine, a popular website, and several nonpolitical newsletters.
Newsmax was launched in 1998 by Christopher Ruddy as an alternative to mainstream news outlets. It is co-owned by Ruddy and billionaire Pittsburgh Tribune-Review owner Richard Mellon Scaife and is based in West Palm Beach, Fla., though it opened a New York bureau in 2011.
Newsmax’s 2013 revenue was $103 million, up from $85 million in 2012. The company had a staff of 260 in early 2014. Most of that revenue comes from digital advertising and subscriptions; about 10 percent comes from the print edition. The company also sells vitamin supplements, from which it earned $6 million in revenue in 2013.
Newsmax’s website is free, though the publisher now has several paid health and personal finance newsletters in print and online. Newsmax’s site is the most popular conservative site on the web. It has about 200,000 print subscribers.
Newsmax runs an online video site called NewsmaxTV and plans to launch it as a 24-hour cable news channel, in June 2014. The channel would be a conservative alternative to Fox News, and would also sell the company’s consumer products.
Newsmax bid to buy Newsweek in June 2010, and though it pledged to keep Newsweek’s editorial perspective distinct from its other publications, its bid was rejected primarily because of its conservative editorial stance.
Ruddy said Newsmax is planning to target the 60-plus age group, a demographic that other media companies generally shun. “In the next 10 years, they will dominate the US economy,” he said in January 2011. “They have disposable income — and they read.”
The Corporation for Public Broadcasting is an organization that distributes the federal government’s money to public media organizations. Founded in 1967, CPB is the main funding source for more than 1,000 public radio and television stations. Its funding supports well-known PBS, NPR, and PRI shows, including PBS NewsHour, Frontline, All Things Considered, and Marketplace. CPB…