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Next Door Media is a network of neighborhood-level news sites in Seattle.
Next Door Media was founded in 2007 by local television journalists Cory and Kate Bergman as the hyperlocal blog My Ballard. The site added the blog PhinneyWood in early 2008 and by 2010 had expanded to include 10 sites covering north Seattle neighborhoods. The company said combined web traffic grew 37% in 2010, serving 13.3 million page views for the year.
The company has two full-time staff members, and each of its sites is run by a freelance journalist who works on contract with Next Door Media, splitting revenue with the company. The network’s revenue comes from local display, coupon, and email advertising, and it has not taken investment funding.
Upworthy is a media marketing company that repackages “meaningful” content from around the web in order to make it more popular on social media. In March of 2012, Eli Pariser — formerly of MoveOn.org — and Peter Koechly — formerly of The Onion — teamed up to create a concept they hoped would be both socially significant…