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O Globo (The Globe) is a newspaper from Brazil, where it is one of the three most-read dailies.
With an online version since 1996, O Globo has rapidly expanded its presence on various digital platforms. In 2008, it became the first news organization in Latin America to make available its content on Kindle (Amazon’s e-book reader); and in 2012, it launched O Globo a Mais, an evening edition exclusively designed for its iPad app.
The transition strategy has been successful. O Globo’s website has more than 2,3 million registered subscribers and 350,000 unique visitors every day; and thanks to the evening edition for iPad, the average time readers spend consuming its content has tripled.
Flipboard is a news-reading application for the iPad and iPhone that presents stories and links from around the web in a visually appealing, magazine-like fashion. It has proven to be very popular, often listed among the most downloaded free apps in Apple’s App Store. In May 2011, Flipboard CEO Mike McCue said the app’s users…