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Key links:
Primary website:
politifact.com
Primary Twitter:
@politifact

PolitiFact is a fact-checking website that examines the statements made by American political figures and pundits. It is run by the Tampa Bay Times (formerly the St. Petersburg Times).

PolitiFact was launched in 2007, a project of longtime political reporter Bill Adair (who left the site in 2013) and web developer Matt Waite. According to Waite, it is an attempt to break down fact-checking to an elemental, data-based level, inspired by suggestions by EveryBlock founder Adrian Holovaty.

While it offers deeply researched narrative assessments of political claims’ veracity, PolitiFact is most well-known for its six-level ranking system, which classifies claims as “true,” “mostly true,” “half true,” “barely true,” “false,” and — most famously — ”pants on fire.” The site also analyzes changes in politicians’ policy stances via its flip-flop assessor: “no flip,” “half flip,” “full flop.”

PolitiFact received the 2009 Pulitzer Prize for national reporting for its work on the 2008 election. It has done live fact-checking on a presidential debate via Twitter, and it is tracking the status of 510 campaign promises made by President Barack Obama.

In early 2010, PolitiFact began partnering with other news organizations to create new versions of its project. It launched PolitiFact Texas with the Austin American-Statesman in January 2010 and PolitiFact Florida with the Miami Herald in March 2010. As of January 2012, PolitiFact had partnerships with 10 states, including Georgia, New Jersey, Ohio, Oregon, Rhode Island, Tennessee, Virginia, and Wisconsin. Its first international partner, PolitiFact Australia, launched in May 2013. Partner news organizations pay $1,000 per month to PolitiFact for the service. It has also announced the launch of a PolitiFact News Service that allows newspapers to subscribe to its national content. As of mid-2012, it had four full-time fact-checkers at its national office, plus 36 journalists working at its state sites.

In April 2010, PolitiFact began working with ABC News’ “This Week” to evaluate statements of its guests each week. The site has also worked with NPR to fact-check the 2010 midterm campaigns and plans to work with Politico to fact-check 2012 campaign speeches.

In light of its success, some journalism observers have pointed to PolitiFact as a modern successor to the form of traditional accountability journalism. However, it has also been criticized as giving a false veneer of authority to its occasionally questionable rulings, particularly in light of its controversial 2011 “Lie of the Year.”

PolitiFact has launched two mobile apps, one for $1.99 that had sold 24,000 copies as of August 2012 and the other for free.

A guided tour of PolitiFact:

Peers, allies, & competitors:
Recent Nieman Lab coverage:
April 9, 2013 / Caroline O'Donovan
Tuesday Q&A: Bill Adair on leaving PolitiFact for academia and the Simon & Garfunkel theory of presidential coverage — Back in 2007, St. Petersburg Times Washington bureau chief Bill Adair was staring a presidential election in the face, and it didn’t look good. Adair, then an almost two-decade veteran of the paper (since renamed t...
Aug. 22, 2012 / Joshua Benton
Politifact wants you to “Settle It!” with a new mobile app — The truthmongers at Politifact have a new app out today called Settle It!, exclamation point and all. (We gave it a brief mention in Andrew’s piece yesterday.) Bill Adair: The app, available in the iTunes, Google P...
Aug. 21, 2012 / Andrew Phelps
Inside the Star Chamber: How PolitiFact tries to find truth in a world of make-believe — As Bill Adair's fact-checking enterprise turns five, PolitiFact is responding to criticism and adding a little structure to how it decides what's True, Pants on Fire, or somewhere in between. ...
July 12, 2012 / Andrew Phelps
Are you sure that’s true? Truth Goggles tackles fishy claims at the moment of consumption — Dan Schultz's BS-detection software really works, but there are a lot of technology issues — and people issues — getting in the way of a mainstream product....
Feb. 17, 2012 / Mark Coddington
This Week in Review: Closing in on News Corp.’s Sun, and a privacy crisis for mobile apps — Plus: Where tech journalism is headed, the AP's newest copyright battle, news sites' advertising struggles, and the rest of this week's media/tech news....

Recently around the web, from Mediagazer:

Primary author: Megan Garber. Main text last updated: May 16, 2013.
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EveryBlock was a site that ran from 2008 to 2013 — owned most of that time by msnbc.com — and that collected and sorted local news data and hosted community conversation on a block-by-block level. The site was launched in 2008 by Chicago-based journalist and developer Adrian Holovaty with a $1.1 million Knight News Challenge grant based on Holovaty’s…

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